Maruti Suzuki awards media duties to Dentsu Media

The incumbent media agency is IPG Mediabrand's Initiative. The account size is pegged at around a whopping Rs 500-550 crore

BestMediaInfo Bureau | Mumbai | February 15, 2017

The automobile giant Maruti Suzuki India has awarded its media mandate to Dentsu Media. The pitch was called a couple of months ago. The incumbent agency is IPG Mediabrand's Initiative.  The account size is pegged at around a whopping Rs 500-550 crore. Sources close to the development confirmed the news to Best Media Info.

Dentsu Creative Impact from the Dentsu Aegis Network also handles the creative mandate for 13 brands of Maruti Suzuki India, including Swift, Swift Dzire, Ertiga , Alto 800, Celerio and Alto K10.

This win further consolidates Dentsu Aegis Network's position as the No. 2 agency group on India, and widens the gap with the No. 3 player.

Info@BestMediaInfo.com

Info@BestMediaInfo.com