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Italian confectionery brand Bauli scouts for creative agency

A multi-agency pitch has been called as part of its expansion plan in India. The participating agencies include JWT and Curry Nation Brand Conversations

Akansha Mihir Mota | Mumbai | February 16, 2017

[caption id="attachment_81765" align="alignnone" width="480"]Bauli Click on the Image to watch the TVC.[/caption]

Italian confectionery brand Bauli is set to expand its presence in India. Bauli is a well-known brand in Kolkata. As part of the expansion plans, it has called a multi-agency creative pitch. Among the participating agencies are JWT and Curry Nation Brand Conversations, it is learnt.

As of now, a Kolkata-based local agency takes care of the account. To enable it to expand its presence nationally, it is looking for a creative partner to handle its promotional activities on a 360-degree platform.

Bauli was launched in 1922 in Italy. It specialises in making holiday cakes, pastries and a few snacks. Bauli has a presence in 70 countries.

Bauli-logo

Bauli ad in India:

[youtube]https://www.youtube.com/watch?v=SVJX-qKXQq4[/youtube]

Bauli corporate video:

[youtube]https://www.youtube.com/watch?v=NpXL68cV9Sg[/youtube]

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