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Famous Innovations wins mandate for Titan’s ethnic wear brand Taneira

The job includes naming, brand identity, design as well as complete brand strategy and communication. The account will be handled from the agency's Bangalore office

BestMediaInfo Bureau | Mumbai | February 28, 2017

FAMOUS-innovations

Famous Innovations has bagged the mandate for Titan’s Ethnic wear brand, Taneira. The agency's Bangalore office will handle the account. There was no pitch involved. The mandate includes naming, brand identity, design as well as complete brand strategy and communication.

After its success in watches, jewellery, eyewear and fragrances, Titan Company is all set to foray into the ethnic wear segment with a new brand centred round hand-woven sarees.

The brand, Taneira, was launched this month with its first store in Bangalore.

GV Krishnan GV Krishnan

G V Krishnan, CEO, South, Famous Innovations, said, “We have been working with Titan for over three years now on Xylys and a few other brands. This exciting opportunity will allow us to build a brand from scratch. The Titan Incubation team headed by Shyamala have given us a free hand to explore and create a strategy that will appeal to the new-age rooted yet progressive woman’s sentiments. It is an extremely challenging task, especially given the multitude of fashion choices she has today.”

Shyamala Ramanan, Business Head, Taneira, Titan Industries, said, “We have always entered categories to add value to the ecosystem and this is a logical step for us after our success and leadership in watches and jewellery spaces. India is seeing a resurgence of pride in its tradition. We are getting back to their roots in our very own way, fusing style with tradition effortlessly. We have curated handmade sarees from across India. Famous’ fresh creative approach makes them an ideal partner for us to go ahead with for this venture.”

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