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33 Indian shortlists at Festival of Media APAC

The most popular campaigns shortlisted are #LikeAGirl and Proud, Gillette Bachelors Of Shaving, Ariel Dads Share the Load--Men for laundry!, #UQuitIQuit--Making India Quit Smoking, Brooke Bond Red Label Tea 6 Pack band and Door Step School--A Street Naming Event For Social Change

BestMediaInfo Bureau | Mumbai | February 13, 2017

Festival-of-Media-APAC

Out of the total 165 shortlists at the Festival of Media APAC Awards, 33 were Indian entries. Mediacom got the maximum shortlists with 12, while Mindshare stood second with seven shortlisted entries and PHD got four shortlists. The other media agencies able to get their campaigns shortlisted include Motivator, Lodestar UM, m/six, Zenith, Jagran Prakashan, Maxus and Madison Communications.

Even globally, Mediacom stood as the best performer as it got 25 shortlists, followed by Mindshare with 23 shortlists and PHD which could push 20 of its campaigns to the list.

The category under which the Indian campaigns scored well are -- Best Branded Content Creation Award, Best Communications Strategy, Best Engagement Strategy, Best Event/Experiential Campaign, Best Launch Campaign, Best Local Execution of a Brand, Best Not-For-Profit Campaign, Best Social Media Strategy, Best Targeted Campaign, Best Use of an Influencer, Best Use of Digital Media, Best Use of Mobile, Best Use of Traditional Media, Best Use of Video, The Best Insight Award, The Effectiveness Award and The Utility/Public Service Award.

The popular campaigns that were shortlisted in multiple categories included #LikeAGirl and Proud, Gillette Bachelors Of Shaving and Ariel Dads Share the Load - Men for laundry! (Mediacom), #UQuitIQuit -- Making India Quit Smoking (m/six), Brooke Bond Red Label Tea 6 Pack band (Mindshare) and Door Step School -- A Street Naming Event For Social Change (Lodstar UM).

The detailed list of Indian shortlists are:

Category Entry title Entering company Advertiser/Brand
Best Branded Content Creation Award #LikeAGirl and Proud MediaCom Whisper
Best Branded Content Creation Award #UQuitIQuit - Making India Quit Smoking m/Six Nicotex
Best Branded Content Creation Award Lights. Camera. Bagpiper. Mindshare Bagpiper
Best Communications Strategy #LikeAGirl and Proud MediaCom Whisper
Best Communications Strategy #UQuitIQuit - Making India Quit Smoking m/Six Nicotex
Best Communications Strategy Ariel Dads Share the Load – Men for laundry! MediaCom Ariel
Best Communications Strategy Be Beautiful - All Things Beauty PHD HUL Multibrand
Best Engagement Strategy A Terribly Tiny Tale Attempts a Big change! Mindshare Dove
Best Engagement Strategy Ariel Dads Share the Load – Men for laundry! MediaCom Ariel
Best Engagement Strategy Welcome to Social Narcissm, Honor Thyself Motivator Honor/Huawei
Best Event/Experiential Campaign Door Step School - A Street Naming Event For Social Change Lodestar UM Door Step School
Best Event/Experiential Campaign Gillette Bachelor Of Shaving MediaCom Gillette India
Best Launch Campaign Ariel Dads Share the Load – Men for laundry! MediaCom Ariel
Best Local Execution of a Brand #LikeAGirl and Proud MediaCom Whisper
Best Not-For-Profit Campaign Door Step School - A Street Naming Event for Social Change Lodestar UM Door Step School
Best Social Media Strategy Brooke Bond Red Label Tea 6 Pack band Mindshare Brooke Bond Red Label Tea (BBRL)
Best Social Media Strategy Dove - Change the Rhyme Mindshare Dove
Best Social Media Strategy Maggi We Miss You too Zenith Maggi
Best Targeted Campaign A newspaper initiates the quest for meaning Jagran Prakashan Dainik Jagran
Best Targeted Campaign Gillette Bachelors Of Shaving MediaCom Gillette India
Best Targeted Campaign Outshout or Outsmart??? Mindshare Pureit Water Purifiers
Best Use of an Influencer Brooke Bond Red Label Tea 6 Pack band Mindshare Brooke Bond Red Label Tea (BBRL)
Best Use of Digital Media JUST DO IT #DADADING Mindshare Nike
Best Use of Mobile Pureit Cares for Chennai PHD Pureit
Best Use of Traditional Media One Nation, One Song, One Network Maxus Vodafone
Best Use of Video Ariel Dads Share the Load – Men for laundry! MediaCom Ariel
The Best Insight Award Ariel Dads Share the Load – Men for laundry! MediaCom Ariel
The Best Insight Award Celebrate your Roots Madison Communications Parachute Advansed
The Effectiveness Award How India Started Paying Through Mobile Maxus PAYTM
The Utility/Public Service Award Ariel Dads Share the Load – Men for laundry! MediaCom Ariel
The Utility/Public Service Award Gillette Bachelors Of Shaving MediaCom Gillette India
The Utility/Public Service Award Swachh Aadat Swachh Bharat PHD Lifebuoy, Domex & Pureit
The Utility/Public Service Award The Story of an Unborn Child - Chamki PHD Lifebuoy
 

The full list of shortlists can be downloaded here.

Info@BestMediaInfo.com

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