Based in Mumbai, Rao will report to Tripti Lochan, CEO VML, Southeast Asia and India
BestMediaInfo Bureau | Mumbai | January 24, 2017
Global digital marketing agency VML has announced the appointment of Venkatagiri Rao as Creative Head, India, as a step to solidify its creative capabilities. In his new role, Rao will spearhead the office’s creative practice, which continues to form the foundation for the agency’s growth. Based in Mumbai, Rao will report directly to Tripti Lochan, CEO, VML Southeast and India.
Tripti Lochan, CEO, VML Southeast Asia and India, said, “With the digital marketing landscape evolving rapidly over the years, we remain firmly committed to pushing the boundaries of technology and expanding our creative offering to serve brands with brilliant ideas. We are delighted to have Rao on board, and are confident that his passion for innovation will drive the change brands need, and take our creative offerings a notch higher.”
Commenting on his appointment, Rao said, “As VML continues to gain momentum in Southeast Asia and India, I am honoured to be given the opportunity to be part of an agency that is strongly invested in creating awe-inspiring customer experiences that drive proven business impact. I am definitely looking forward to working closely with the India team to push new creative boundaries.”
Rao brings with him over 16 years of industry experience across agencies, most recently at DDB Mudra Group, Mumbai, where he served as executive creative director for a period of five years. There, he handled companies and brands including Emirates, Volkswagen, Economic Times, Femina, Kalpataru Developers, Lonely Planet, Top Gear and Arshiya Logistics.
Prior to DDB Mudra, Rao has worked at Ogilvy, Ambience Publicis, Alok Nanda & Company and Fisheye Creative Solutions. He is best known for his work on Economic Times, Femina, Emirates, Victorinox, Tata Safari and Mid-day for which he has won various awards, including One Show, Effies, London- International and Abbys.