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Viacom18 Motion Pictures premieres ‘xXx: Return of Xander Cage’

Giving audiences a first-hand experience of the film acclaimed for its extreme sports action, a grand fan event was organized in Mumbai

Mumbai | January 13, 2016

xXx-Return-of-Xander-Cage

Starting the year on a promising note Viacom18 is proud to present xXx: Return of Xander Cage to the audience in India. After wowing viewers in Mexico and London as part of the global domination tour, megastar Vin Diesel visited India for the premiere along with his co-star, Bollywood beauty Deepika Padukone, and director DJ Caruso. With gravity defying action sequences, a star-studded cast and a gripping storyline, this third explosive chapter of the franchise promises to please fans across the nation.

Giving audiences a firsthand experience of the film acclaimed for its extreme sports action – a grand fan event was organized in Mumbai on January 12, with a spectacular lineup of entertainment ranging from BMX stunt-bikers to skateboarders and B- Boying troupes. Nucleya further took the stage and kept the fans in a trance up until Vin Diesel and Deepika Padukone made their entrance to greet the fans. Following the incredible fan experience, Vin Diesel, Deepika Padukone and DJ Caruso walked down the red carpet, signing autographs and interacting with their fans at the premiere.

Present at the premiere Sudhanshu Vats, Group CEO, Viacom18, mentioned, “Viacom18 Motion Pictures, has long been associated with producing content driven movies, often with female leads. Today, we are at an event that captures the spirit of universal stories – bringing global stories to India and taking Indian stories global. The India Hollywood connection has evolved through three stages. We started the journey by taking India’s pain and evolution through movies like Gandhi and A Passage to India. That stage followed with our stars who went on to essay character roles. In the last 3-4 years we have seen the emergence of stories from here like The Life of Pi and Jungle Book. Today’s a landmark moment when a leading lady from our country is playing a lead role in a mainstream Hollywood movie. It is our privilege to start this with bringing Deepika’s first Hollywood film to India. It is inspirational to see how far we have come in influencing Hollywood productions-through actors, storylines, locations, philosophies through the years. It gives us immense pride that our studio has brought this movie to India and will soon bring Baywatch with Priyanka Chopra as well.”

Ajit Andhare, COO, Viacom18 Motion Pictures, also commented, “Moving beyond conventional cinema, we are constantly persevering to bring only the best of Hollywood to India with our partnership with Paramount. India has emerged as one of the priority markets globally and VMP is proud to have been a pioneer in bringing about this change; the release of xXx in India before its worldwide release is one such step in this direction. We hope Indian audiences enjoy watching the film before the world does.”

A Paramount Pictures and Revolution Studios movie, xXx: Return of Xander Cage will be exclusivelydistributed in India by Viacom18 Motion Pictures. Watch it before the world in 3D and IMAX 3D on January 14.

Media contact:

Chriselle Bayross

Senior Manager

cbayross@webershandwick.com

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