The company called for a multi-agency digital pitch in December and the account size is pegged at Rs 25-30 crore
BestMediaInfo Bureau | Mumbai | January 9, 2017
Titan Company called for a multi-agency digital pitch in mid-December, sources close to the development told BestMediaInfo.com.
The combined account size is pegged at Rs 25-30 crore. The account is currently jointly managed by Maxus and 22 Feet.
The company has nine brands under its umbrella, including Titan, Sonata, Fastrack, Xylys, Zoop, Tanishq, Mia, Titan Eye Plus and Skinn.
Titan began in 1984 as a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation. The company began with Titan watches and later expanded into other brands for different target audiences. The watch brands include Sonata, Fastrack, Xylys and Zoop. Tanishq and Mia are jewellery brands from the company while Titan Eye Plus is an eyewear brand. Skinn is the fragrance brand.