India.com will now use Outbrain exclusively across desktop, mobile, smartphone and tablet apps to scale distribution of its content
BestMediaInfo Bureau | Mumbai | January 11, 2017
Outbrain has signed an exclusive two-year partnership with India.com. The partnership with Outbrain will see India.com deploy the Outbrain Engage solution to enhance its digital strategy and surface high quality recommendations across both organic and sponsored content.
This partnership will enable India.com to draw on Outbrainâ€™s proprietary technologies, allowing it to marry editorial curation with personalisation which in turn is expected to drive audience growth and engagement and also increase revenue opportunities.
India.com, an early adopter of Outbrainâ€™s content recommendation and editorial decision-making solutions, will now use Outbrain exclusively across desktop, mobile, smartphone and tablet apps to scale the distribution of its content.
â€śOutbrainâ€™s unwavering focus on quality recommendations that engage our varied audiences is the key reason that we decided to seal our partnership. We are confident that Outbrain will power the best quality recommendations through native experiences, and support our unique editorial needs to better engage our core digital users. We are excited to work with Outbrain to raise the bar in content and our focus on user experience,â€ť said Nitin Kemse, Head of Programmatic and Ad Operations at India.com.
Commenting on the partnership, Sandeep Balani, Director, Business Development India, Outbrain, said, â€śOur commitment to delivering smart and sustainable content discovery experiences is at the core of our business and throughout the years has helped us to become the preferred choice of the worldâ€™s most premium media companies. We are proud to renew our partnership with India.com and will continue to invest in maintaining the safety and quality of our network to ensure audiences and publishers can trust the efficacy of the content we recommend.â€ť
â€śWe are thrilled to renew this exclusive partnership, and appreciate the confidence India.com has in our ability to deliver high quality recommendations. India.comâ€™s return to Outbrain signals how publishers are placing increasing importance on smart content distribution, which is something we strongly stand by. This is why we work with the worldâ€™s best and most premium publishers to create a high-quality environment for brands, agencies and content marketers to tell their stories,â€ť added Sigrid Kirk, Vice President of Engage, Asia Pacific, Outbrain.