JWT wins Park Avenue creative mandate
The incumbent agency on Park Avenue's FMCG business is Publicis Ambience, while McCann was handling the apparel range. The company had called around 11 agencies for the pitch
Akansha Mihir Mota | Mumbai | January 13, 2017
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Park Avenue, part of Raymond Group, has consolidated all the creative duties of the brand – apparels and FMCG – with JWT. Highly placed sources confirmed the news to BestMediaInfo.com. The decision on the final agency was taken last week after a highly contested pitch that ended last month.
According to the sources, the company had called around 11 agencies including Publicis Ambience, McCann, Mullen Lintas, JWT and a few more.
Publicis Ambience was handling the brand's FMCG category since 2010. In 2012, McCann had won the creative duties of Park Avenue's apparel range from Bates.
The brand's apparel range includes suits, jackets, trousers, T-shirts for men, dresses and tops for women. Its FMCG business includes products like deodorants, grooming kits and toiletries.
Info@BestMediaInfo.com
Info@BestMediaInfo.com
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