Singh will manage end to end marketing, product roadmap and portfolio development for Cooking Appliances and Sewing Machines categories
BestMediaInfo Bureau | Mumbai | December 4, 2017[caption id="attachment_79905" align="alignnone" width="480"] Jayati Singh[/caption]
Usha International (UIL), the consumer durables company, has announced the appointment of Jayati Singh as Vice President-Marketing for Cooking Appliances and Sewing Machines. Singh will manage end to end marketing, product roadmap and portfolio development for both the categories.
In a press statement, the company said: “Singh’s appointment will strengthen the marketing team in Usha and we are confident that she will infuse new energy into the system.”
Singh brings over 16 years of industry experience across FMCG (fast moving consumer goods) and FMCD (fast moving consumer durables) sectors with expertise in customer business development, market strategy and new category launches.
Before joining Usha, Singh was working as Marketing Director and Business Head, Health and Wellness and Air at Philips consumer lifestyle.
She has also worked with ABN Amro and Procter & Gamble (P&G).