This year, there are no new Lions and significant focus has been placed on improving and simplifying the entry process to ensure it is clear and easy
BestMediaInfo Bureau | Delhi | January 25, 2017
The Cannes Lions International Festival of Creativity has announced that entries to the Lions awards are open. This year, there are no new Lions and significant focus has been placed on improving and simplifying the entry process to ensure it is easy to navigate. Improvements include a new 10-point entry checklist, designed to guide people through the system more effectively.
Cannes Lions International Festival of Creativity 2017 will take place from June 17-24, 2017 in Cannes, France.
The Lions, the global awards that celebrate the best creative work, commend and honour 24 key disciplines, from Innovation, Product Design and Entertainment to Creative Data and Outdoor. Entry numbers have grown annually, reaching a record-breaking 43,101 in 2016.
To ensure that the Lions continue to fully represent the industry they serve, subcategories have been revised for some existing Lions in 2017 and guidelines amended to help outline what the jury will be looking for.
The changes to categories affect the following Lions:
The Innovation Lions are where ground-breaking technological solutions are born and two new categories are introduced this year: ‘Technological Craft & Development’, which will award the technical prowess behind the ideas. ‘Early Stage Technology’ offers a space for prototypes and beta stage ideas, providing more opportunities for start-ups to enter their best work.
The Creative Data Lions now aim to recognise the use of creative insight in an accurate and meaningful way by introducing new categories: ‘Data Strategy’, ‘Data-Driven Targeting’ and ‘Use of Real-Time Data’. The existing data section within Media Lions has been refined.
The Media Lions have added a new ‘Excellence in Media’ section, which recognises how a media campaign delivers outcomes for a brand through outstanding media strategy, planning and execution.
The Promo & Activation Lions introduce a new ‘Experience’ section for engaging, immersive, face-to-face customer-focussed brand experiences with storytelling at the heart.
Simon Cook, Director of Awards for Cannes Lions, said, “The Lions are developed in partnership with the industry and are in a continual state of review, because it’s vital they continue to reflect current shifts. So this year, there is no new Lion, instead, we’ve focussed on our existing awards and made developments to cement their relevance.”[caption id="attachment_73658" align="alignleft" width="150"] Jose Papa[/caption]
Jose Papa, Managing Director of Cannes Lions, commented, “The work that wins Lions demonstrates the most exciting and innovative progressions in creative communications and sets the standard globally. The awards will always remain the heart of the festival.”
The Lions are awarded each year at the Cannes Lions International Festival of Creativity. A creative community of over 15,000 people from around 100 countries attend the festival, making it the global meeting place for those working in branded communications to connect, share and learn, and celebrate the best creative work.