Discovery appoints Vikram Tanna as Head of Ad Sales

Tanna takes over from Karamjit Dua who moves into a new role as head of new business and mergers and acquisitions

BestMediaInfo Bureau | Mumbai | January 25, 2017

Vikram Tanna

In line with its ambition to expand and accelerate growth in India through new investment and leadership, Discovery Networks has appointed Vikram Tanna as Vice President, Head of Advertising Sales and Business Head of Regional Clusters, South Asia. The current product suite has 11 unique content channels in the factual and lifestyle genres. Tanna takes over from Karamjit Dua who moves into a new role as head of new business and mergers and acquisitions in line with Discovery's focus on inorganic growth opportunities in both linear and channel business with immediate effect.

Tanna will be based in Mumbai and will report to Karan Bajaj, SVP and GM-South Asia, Discovery Networks Asia Pacific. His mandate will also include strengthening of company's efforts towards building engaged local audience franchises and re-instate its omni-channel platform play.

Karan Bajaj

Bajaj said, “India is a high-priority market for us and we have very aggressive growth ambitions here as we look to future-proof our business and build a broader product eco-system. I am thrilled to have someone of the calibre of Vikram Tanna joining our team. He brings the relevant product and revenue experience and strategic planning ability that will be integral to our efforts in re-defining our ad sales, improving workflow and growing our business nationally and across regional clusters.”

Tanna brings with him over two decades of experience spanning the broadcast, gaming and online industries. He joins from Star India where was the Senior Vice President leading Product & Revenue strategy for three of the major channel clusters- Hindi Movies & Music and HSM Regional Channels (West Bengal & Maharashtra). He has grown in various roles at Star from heading revenue for Channel V, Star Digital & V Events. Prior to which, Tanna was the revenue lead for Zapak Digital Entertainment that operated the online gaming portal. Earlier in his career, he worked with MTV for two years and with Star Movies and Star World.

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