With over 18 years of experience, Sengupta in his new role will be responsible for spearheading the corporate sales and marketing vertical for Dainik Bhaskar
BestMediaInfo Bureau | Mumbai | January 27, 2017
DB Corp, the flagship newspaper company for Dainik Bhaskar, Divya Bhaskar, Divya Marathi and Saurashtra Samachar, announced the appointment of Satyajit Sengupta as Chief Corporate Sales and Marketing Officer.
Sengupta will be responsible for spearheading the corporate sales and marketing vertical for Dainik Bhaskar.
Girish Agarwaal, Non-Executive Director, DB Corp, said, â€śWe welcome Satyajit on board. The expertise, experience and knowledge that Satyajit brings to DBCL further strengthens our marketing and corporate sales function and reinforces our position as one of Indiaâ€™s largest and dynamic media conglomerates. We are confident that his proven ability to drive strategic growth, explore exciting avenues, and his leadership skills will contribute to the groupâ€™s ambition of further strengthening the Bhaskar brand as we move forward.â€ť
Sengupta said, â€śI am excited to lead an immensely passionate and talented group of professionals at Dainik Bhaskar. Dainik Bhaskar is extremely well positioned to expand and tap significant opportunities within the Indian media landscape. I look forward to working with the entire Bhaskar team as we embark on this exciting journey.â€ť
Sengupta brings with him over 18 years of experience in print media, a segment that enabled him to chart a high-growth revenue trajectory for the organisations he has been a part of. He also has to his credit several awards and recognitions particularly during his tenure with the Times Group, which lasted for almost 12 years.
Prior to joining Dainik Bhaskar, Sengupta served as Associate Vice-President at the Times Group in Gurgaon where he was responsible for leading the Metro Response team and generating revenue for all Times Group publications from corporate clients. At the Times Group, he was also responsible for the telecom vertical as the National Vertical Head and earlier served as National Response Head â€“ Magazines. He started his career with the Indian Express Newspapers Bombay in 1998. Sengupta is an Economics (Hons) Graduate from Shri Ram College of Commerce and has a PGDM from IIM Bangalore.