Rentomojo's digital mandate goes to Dentsu Webchutney

The agency won the account after a competitive process and the account will be handled by the agency's Bangalore office

BestMediaInfo Bureau | Mumbai | December 2, 2016

In the rapid path to becoming a platform where one can subscribe to furniture and appliances for a period of one's choice, Rentomojo, founded by Geetansh Bamania, has signed on Dentsu Webchutney to shape its digital agenda.

After a competitive on-boarding process, the two companies finalised the contract. The agency's Bangalore team will now take the approach of ownership to the urban, young, working category and their mandate includes social media, digital content, video, and acquisition programmes.

Geetansh Bamania

Bamania said, “Rentomojo is building a category and in this process, connecting with our audience and engagement is the prime objective. It's imperative to not just talk but also to listen to our audience. We look forward to establishing communication pegs in an interesting way that connects with the audience – something that Dentsu Webchutney was able to showcase during their introduction with us. We are confident that together, we will create great work.”

Gautam Reghunath

Gautam Reghunath, Senior Vice-President and Branch Head, Dentsu Webchutney, Bangalore, said, “Rentomojo and the growing rental economy excite us a lot. Consumer behaviour in this category is very counter-intuitive from the typical consumption culture and the concept of owning one's own. We're thrilled at the opportunity to helping establish Rentomojo as a key player in the space. We have great admiration for Geetansh and his team's vision and in a space as short-lived as digital, we're two teams now working as one - ready to roll good, effective ideas when they strike.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com