Filmfare partners with Jio for 62nd edition of Filmfare Awards

The awards will take place on January 14, 2017 at NSCI Dome, Worli and will be telecast on a later date on Sony Entertainment Television

BestMediaInfo Bureau | Mumbai | December 26, 2016

(L-R) Deepak Lamba, Alia Bhatt, Karan Johar & Jitesh Pillai

Times Group's Worldwide Media that publishes Filmfare has announced partnership with Jio for its 62nd edition of Filmfare Awards. Powered by Jio, the Filmfare Awards, current and past, will be showcased to consumers across the country in a variety of unique ways, digitally across the Jio apps with JioTV, JioCinema, JioMusic, and many more.

Promising to be a glamorous affair filled with mesmerizing performances, the 62nd Jio Filmfare Awards 2017 will take place on 14th January 2017 at NSCI Dome, Worli. The badshah of Indian cinema, Shahrukh Khan and Karan Johar will host the ceremony and are sure to thrill audiences with their wit and charm. Joining them on stage will be Alia Bhatt as one of the performers of the night. With some great movies under her belt in 2016, this effervescent actress is sure to light up the Filmfare stage.

Talking about the much celebrated awards property entering its 62nd year, Deepak Lamba, CEO of Worldwide Media, said, "Filmfare Awards has been the longest running award franchise with millions of ardent fans; we feel that we owe our followers a magnificent and illustrious show every single year. Infact this year we also introduced a new digital segment, the JIO Filmfare Short Film Awards, the winners of which will be felicitated at the Filmfare Awards ceremony. We have constantly introduced new innovations and additions to the franchise, which truly encompasses Indian cinema as a whole with properties across - North, South, Marathi, Punjabi, East and short films. Filmfare will continue to raise the bar on award shows in India and accompanying us on this vision is JIO, who have been at the forefront of the digital revolution in India.''

“We are thrilled to partner with Filmfare to bring the 62nd JIO Filmfare Awards 2017 to its viewers,” said Mathew Oommen, President, Reliance Jio Infocomm Limited. “Jio is bringing transformational changes in the Indian digital services space to enable a Digital Life for 1.2 billion Indians. In its endeavor to provide the best of entertainment to the audiences, Jio has partnered with Filmfare. In this edition of Filmfare, where the best of entertainment meets the best of innovation, the audiences will experience a show like never before. Powered by Jio, the Filmfare Awards, current and past, will be showcased to consumers across the country in a variety of unique ways on our platforms.”

Filmfare is set to honor the most exceptional performances in Hindi cinema for the year 2016, by bestowing the coveted black lady to the winners yet again. The awards ceremony will be telecast on Sony.

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