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Culture Machine partners with Scout Media for its video services

The partnership will provide Scout Media Video Machine services and intends to create power-packed videos for American sports enthusiasts

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Culture Machine partners with Scout Media for its video services

Culture Machine partners with Scout Media for its video services

The partnership will provide Scout Media Video Machine services and intends to create power-packed videos for American sports enthusiasts

BestMediaInfo Bureau | Mumbai | December 8, 2016

Culture-MachineCulture Machine, one of South Asia's leading technology enabled media firm, is strengthening its foothold in the US market through a partnership with Scout Media to lend its Video Machine services. The patent-pending product launched by Culture Machine will create visual experiences and content on sports centric topics for the multi-channel, male oriented video network in the US.

Video Machine creates videos at scale from audio and text sources to give high impact visuals to accompany content. In the last six to eight months, the product output of Video Machine has scaled 5x, creating thousands of videos and millions of views each month. The palette of these videos has also grown 3x to now create over 100 different visual experiences for a given audio or text input.

Scout Media is a leading digital multi-channel network providing authentic and targeted content from a team of over 200 press credentialed journalists and video producers across the US. With over 12,000 stories and thousands of videos produced every month, Scout Media delivers on men's passion points: NFL, fantasy sports, college football and basketball, high school recruiting, hunting, fishing and much more. Partnering with Culture Machine will be synergetic as it will bring in a new disruptive wave of visual communication considering the expertise and reach of the two companies. Video Machine has already created several videos for Scout, showcasing unique stories around football.

Venkat Prasad Venkat Prasad

Venkat Prasad, COO, CTO and Co-Founder, Culture Machine, said, “Culture Machine's mission is to use technology to build great media brands that people love. With every new project, we aim to reach out to a larger audience and provide quality content to everyone. We hope this partnership will help us achieve that goal even in the US market. It also reinforces our confidence in our product – Video machine, which has grown multi-fold since the day we had come out with the prototype.”

Craig Amazeen, President, Scout Media, said, “Scout's commitment to grass roots video coverage and dynamic storytelling requires best-in-class production teams. Culture Machine is the ideal partner to handle both the quantity and the quality of production that we require in order to deliver the best content to our communities.”

Culture Machine's 'Video Machine' technology has already created an impact in the Asian market and is looking to establish a strong hold in the U.S through select associations.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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