As a part of this year-long association, they will collectively push for a stronger dialogue on gender challenges and a stronger representation of women in entertainment
December 21, 2016
Hindi general entertainment channel, Colors, announced its association with leading digital storytelling platform for women, SheThePeople.TV. Both media companies have been working towards women empowerment. SheThePeople.TV, led by journalist Shaili Chopra, focuses on building a digital ecosystem for women achievers in the country.
As a part of this year-long association, Colors and SheThePeople.TV will collectively push for a stronger dialogue on gender challenges and a better and stronger representation of women in entertainment.
Raj Nayak, CEO, Colors said, â€śAt Colors, 65 per cent of our employee base comprises women, and they form the backbone of the organisation, furthering our business goals. Through our shows like Udann, Shakti and Devanshi among many others, we have always tried to put the quintessential Indian woman and her many strengths in the spotlight to transform them into effective influencers. We believe that in todayâ€™s day and age, it is critical to be a driver of change, and a digital platform like SheThePeople.TV is the perfect platform for us to take this initiative further. We look forward to a nation of absolute equality and hope to contribute positively towards achieving this.â€ť
Shaili Chopra, Founder of SheThePeople.TV said it was an important shift to note that large platforms with tremendous viewership were sensitizing themselves to championing women and contributing to the idea of gender equality. â€śEntertainment plays the biggest role in influencing minds in our country and to have Colors take a lead in the effort to transform projection of women on screens is a step in the right direction. We at SheThePeople, as Indiaâ€™s largest digital media platform for women stories believe, we are at the cusp of some real change.â€ť