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Bates CHI & Partners bags creative mandate for Xploree

Xploree, KeyPoint Technologies’ flagship product, is the tech major’s forerunner mobile keyboard product available on Android

BestMediaInfo Bureau | Delhi | December 19, 2016

Bates-CHI-&-Partners-150KeyPoint Technologies, which deals in mobile language technology, has awarded the creative mandate for Xploree, its flagship product, to the Bengaluru office of Bates CHI & Partners. Xploree is the tech major’s forerunner mobile keyboard product, which is available on the Android OS. Bates was chosen as Xploree’s creative partner after a competitive multi-agency pitch.

This creative alliance is expected to augment the branding process of the smart keyboard app among India’s mobile and app-hungry user base. The tie-up aims at introducing a whole new ethos into India’s ever-evolving online consumer story of connected lifestyles – through the revolutionary keyboard.

VS Srikanth VS Srikanth

VS Srikanth, CEO, Bates CHI India said, “Xploree is a unique amalgam of a keyboard and lifestyle. As we shall be building the brand and the category demand from scratch, it is going to be challenging and exciting at the same time. The product is very promising and we all are very excited about it, internally. Not to mention the fact that it’s going to be a huge learning experience for each one of us.”

Bates will take up the task of designing a unique brand identity for Xploree, the first keyboard in India with a discovery platform. Bates expects the journey to be an exciting one.

Naveen-Raman-150 Naveen Raman

“We are excited to work with a young and driven bunch of professionals who are so passionate about their product. KeyPoint is a great addition to our portfolio, as it is the future and poses huge opportunities for us. Digitisation of vernacular languages will be next big thing and Xploree will be the front runner in this space. We look forward to breaking language barriers in India through this unique offering. Added to this is the discovery platform, which is a revolution in itself,” said Naveen Raman, Senior Vice-President and branch head of Bates Bangalore.

Deepti Mani Saxena Deepti Mani Saxena

Speaking of the partnership, Deepti Mani Saxena, Director (Marketing), KeyPoint Technologies, said, “KeyPoint’s stated intent is to make the smart mobile device an ultimate responsive solution through our Xploree keyboard. Bates CHI & Partners stood out against the competition and demonstrated good insights and out-of-the-box ideas for our category. We are certain that Bates will be a great partner in helping us drive the brand and user value proposition for Xploree.”

Xploree after understanding the consumers’ intents, connect them to brands, apps, deals and content in accordance to their immediate needs.

Bates CHI & Partners, a member of the Ogilvy/WPP network, is an integrated and independent communications company specialising in advertising, consulting, design and digital strategy.

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