Vh1 undergoes brand refresh

Beginning November 19, the channel will for the first time bring alive engaging original programming like 'Vh1 Inside access with Miss Malini' and 'Vh1 India Diaries'

BestMediaInfo Bureau | Mumbai | November 14, 2016

Viacom18's music channel Vh1 is all set to undergo a brand refresh with cutting edge international and original content. The redefined Vh1 affirms the channel's position as India's go-to destination for not only international music but music, entertainment and pop culture.

The channel will for the first time bring alive engaging original programming like 'Vh1 Inside access with Miss Malini' and 'Vh1 India Diaries'. Introducing India to the refreshed Vh1 experience will be Demi Lovato, Coldplay and Jay-Z live at the most awaited Global Citizen Festival 2016 on November 19.

Ferzad Palia

Ferzad Palia, Business Head, English and Youth Entertainment, Viacom18, said, “Vh1 India represents the changing entertainment preferences of the Millennials. It is to cater to these evolving preferences that the channel has refreshed its content and visual experience. Our endeavour is to now make the channel more inclusive by introducing original content and socially integrated shows into the mix. We are sure that the all new Vh1 will reinforce our authority on International music and pop culture.”

Speaking about going live with Global Citizen, Palia further added, “There could not have been a bigger, more entertaining and relevant platform than Global Citizen Festival to showcase the brand new and refreshed Vh1.”

With this refresh Vh1 is slated to capture the imagination of India's influencers on television, and beyond television with social integration and an extensive on-ground network that goes beyond metros to engage with a much wider audience.

To further strengthen its programming, Vh1 is all geared to introduce a new prime-time with refreshed content that comprises of a seamless blend of international music and pop culture, along with a power-packed line-up of originals.

Original programming like Vh1 Inside access with Miss Malini and Vh1 India Diaries will build relevance to India by giving you a sneak peek into India's thriving music, entertainment, and pop culture scene

A new prime time line up with differentiated long form content will be introduced with shows like The Fabulous Life, Lip Sync Battle, Catfish and more. Get up to date with the latest happenings in the world of pop culture and entertainment with shows like entertainment tonight.

New refreshed music blocks will be curated to include shows like Vh1 Secret Stash - a handpicked playlist, Vh1 Stomp - the party mood-setter, and Vh1 Mint - the one stop music block to get up to date with the latest in international music.

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