After launching in Jaipur, the FM channel eyes Jodhpur as it is a crucial market and will help Red FM in creating a strong foothold in Rajasthan
BestMediaInfo Bureau | Mumbai | November 4, 2016
Jodhpur is a crucial market after Jaipur and will help Red FM in creating a strong foothold in the Rajasthan market. Just like Jaipur, Jodhpur as well is very strong on culture, heritage and Bollywood music. Red FM with its super-hit playlist intends to add fun and diversity in the music landscape of Jodhpur.
Nisha Narayanan, COO, Red FM, said, “We are glad to launch our new set of Red FM stations acquired in Phase 3 auctions, with Jodhpur being the first one post our second frequency launch in Mumbai, which was Redtro 106.4, in July. Jodhpur is an important station for us as it helps us strengthen our presence in Rajasthan. Like Jaipur, we are all set to bring in entertaining super-hit content to our listeners in Jodhpur. Red FM as a brand has always programmed keeping in mind the local tastes and culture. With us launching in Jodhpur we intend to give the city a taste of ‘Bajaate Raho’ way of programming.”