Benoy Roychowdhury has now been appointed Chief Relationship Officer & Executive Director - Growth Businesses, a newly created role
BestMediaInfo Bureau | Delhi | November 8, 2016
HT Media has unrolled a significant top management restructuring. Rajeev Beotra, who recently quit Star India as head of ad sales, will be joining HT Media as CEO for the HT English business, effective December 1, 2016. He will be responsible for the P&L of HT English including Delhi, Mumbai, Punjab and other editions, and will report to Rajiv Verma, CEO, HT Media Limited.
Additionally, Venkat Shankar will join HT Media as Executive Director, spearheading Revenue, and will join HTâ€™s executive team reporting to Verma.
With Shankar taking over the revenue role, HT Media has appointed Benoy Roychowdhury as Chief Relationship Officer (CRO) & Executive Director - Growth Businesses, a newly created role.
While there was no official confirmation available from HT Media on the development as calls made to multiple officials within HT went answered, multiple sources in the industry informed BestMediaInfo.com that the announcements were made by HT Media CEO Rajiv Verma internally today.
Beotra has over 24 years of working experience across various industries and geographies. He returns to HT Media after spending a little over three years with Star India where he was President, Ad Sales across the Sports and Entertainment businesses. He also managed the Digital Revenues for Hotstar for Sports properties. Additionally, Beotra spearheaded the creation of the revenue model for new domestic leagues such as Indian Super League and Pro Kabaddi League, and the IPL Digital revenue model, and led the Sales Organisation restructuring across the sports and entertainment organisations, as well as the sales automation initiative.
Before joining Star, Beotra was National Head of Revenue and Circulation at HT Media. He has also worked in FMCG companies, including Avon, Whirlpool, Coca-Cola and Asian Paints where he led diverse portfolios across sales, operations, strategy, commercial and trade marketing. In all his roles, Beotra has built and mentored strong teams, and frequently been assigned turnaround tasks.
Beotra has been mandated to synergize the HT English editions, ensure speedier decision-making, optimize the price benefits for customers, and deliver HTâ€™s commitment to give readers an exceptional media experience that is informative, educational, and entertaining, and a key part of their daily lives.
Shankar is a highly regarded professional with over 26 years of diverse work experience, including senior business leadership roles in FMCG and investment banking. Prior to joining HT,Â heÂ was Investment Director, Peepul Capital Advisors, a mid-market private equity fund. In this capacity, Shankar drove the transition from a proprietary to an institutional fund and was instrumental in acquiring talent, creating and upgrading internal investment and reporting processes, and improving capabilities to create external force multipliers.Â He has also worked extensively in PepsiCo India Holdings in various sales and general management roles.