Best Media Info

Editor’s Picks
Special
Interviews
Events
IRS 2017

Guest Times

Mindshare India is ‘Agency of the Year’ at 2016 MMA Smarties APAC Awards

Unilever Asia was crowned ‘Marketer of the Year in Mobile’, while Mindshare Asia Pacific was the ‘Agency Network of the Year in Mobile’. Mindshare India bags four Gold and 10 Bronze followed by PHD India with two Gold, a Silver and a Bronze

BestMediaInfo Bureau | Mumbai | November 29, 2016

Mindshare-Win-Big-at-the-2016-MMA-SMARTIES-APAC-Awards

The Mobile Marketing Association (MMA) announced winners of the 2016 Smarties Asia Pacific (APAC) Awards, held at Pan Pacific Singapore. Concluding the Smarties series for the year, the annual gala saw a full line-up of 58 award recipients in mobile strategy as well as industry-focused categories, celebrating outstanding achievements and effectiveness across the vast mobile marketing ecosystem.

Mindshare India bagged Agency of the Year in Mobile along with four Gold and 10 Bronze. PHD India bagged two Gold, a Silver and a Bronze and OMD India bagged a Bronze.

Hindustan Unilever's Active Wheel and PHD India bagged a Gold, Silver, Bronze for its campaign 'Lo Kar Lo Baat.' The agency also bagged a Gold for Hindustan Unilever's Rin.

Hindustan Unilever's Brooke Bond Red Label Tea and Mindshare India's 6 Pack Band bagged a Gold and three Bronze. Hindustan Unilever's Pureit and Mindshare India's 'Outshout or Outsmart' bagged a Gold and two Bronze.

Castrol India and Mindshare India's 'How Castrol activated mini truck driver targeted only campaign' won a Gold and two Bronze. Hindustan Unilever's Lifebuoy and Mindshare India's MMS 2.0 again won a Gold and two Bronze.

Ferrero SpA / Kinder Joy and OMD India's Kinder Joy Story Station won a Bronze.

Unilever Asia was crowned the ‘Marketer of the Year in Mobile’, while Mindshare Asia Pacific was the ‘Agency Network of the Year in Mobile’ for the campaigns such as 6 Pack Band for Brooke Bond Red Label Tea in India and Lay's Smilestagram for PepsiCo’s Lay's in Thailand, among others.

Mindshare Thailand’s Knorr Auntie Reply, produced for Unilever’s Knorr, was presented with two Gold awards in the Lead Generation and Product/Services Launch categories. Digital Arts Network’s MasterPass by MasterCard also took home two Gold awards in the Promotion and Relationship Building / CRM categories. Both campaigns were recognised as ‘Best in Show’.

“It is really exciting to see that marketers are truly starting to leverage mobile’s interactive capabilities to deliver real business results for brands in the region. Our industry has reached a tipping point where great strides in innovation are being taken, and technology has the ability to transform the power and impact of mobile campaign. The quality of the winning campaigns highlight the growing significance of mobile in the APAC region, and carves a promising future for the mobile marketing industry, here,” said RohitDadwal, Managing Director, Mobile Marketing Association, Asia Pacific.

Other regional brands recognised include Castrol India, Canon Singapore, Disney – Pixar, Hindustan Unilever’s Active Wheel, L'Oréal, Nike and Singapore Airlines.

2016 MMA SMARTIES APAC Awards Winners

Brand Awareness

Gold

  • Hindustan Unilever Limited / Active Wheel and PHD India Lo Kar Lo Baat

Bronze

  • UNIQLO and hdtMEDIA UNIQLO – The New Fans Economy: A Breakthrough in Mobile Digital Marketing
  • Hershey’s and MRM//McCANN Hershey’s Happygrams

Lead Generation

Gold

  • Unilever / Knorr and Mindshare Thailand Knorr Auntie Reply

Silver

  • MasterCard and Digital Arts Network MasterPass™ by MasterCard®

Bronze

  • Hindustan Unilever Limited / Pureit and Mindshare India Outshout or Outsmart???
  • Levi Strauss Commerce (Shanghai) Limited and OMD China The Levi’s Campaign that Levi’s Didn’t Create

Product / Services Launch

Gold

  • MasterCard and Digital Arts Network MasterPass™ by MasterCard®

Bronze

  • Nike, Inc. and Mindshare China Digital-Henge: Nike takes on luxury
  • Castrol India Ltd and Mindshare India How Castrol activated mini truck driver targeted only campaign

Promotion

Gold

  • MasterCard and Digital Arts Network MasterPass™ by MasterCard®

Silver

  • KFC and Mindshare China KFC #morningencouragement makes white collars’ morning a little better

Relationship Building / CRM

Gold · Unilever / Knorr and Mindshare Thailand Knorr Auntie Reply

  • Unilever / Wall’s and Mindshare Thailand Wall’s Man 2.0

Bronze

  • Castrol India Ltd and Mindshare India How Castrol activated mini truck driver targeted only campaign
  • Ferrero SpA / Kinder Joy and OMD India Kinder Joy Story Station

Social Impact / Not for Profit

Gold

  • Hindustan Unilever Limited / Brooke Bond Red Label Tea and Mindshare India 6 Pack Band

Silver

  • ShanghaiPRIDE and Wunderman Shanghai Holding Hands

Bronze

  • SPCA Hong Kong and Razorfish (H.K.) Co. Ltd SPCA’s The Truth Restaurant

Cross Media / Cross Mobile Integration

Gold

  • PepsiCo / Lay’s and Mindshare Thailand Lay’s Smilestagram

Silver

  • Hindustan Unilever Limited / Active Wheel and PHD India Lo Kar Lo Baat

Bronze

  • Hindustan Unilever Limited / Brooke Bond Red Label Tea and Mindshare India 6 Pack Band
  • UNIQLO and hdtMEDIA UNIQLO X KAWS – OXO Integrated Online to Offline Marketing Campaign Best Practice Case

Cross Screen Advertising

Gold

  • Hindustan Unilever Limited / Pureit and Mindshare India Outshout or Outsmart???

Bronze

  • Hindustan Unilever Limited / Brooke Bond Red Label Tea and Mindshare India 6 Pack Band

Marketing within a Mobile Gaming Environment

Silver

  • GlaxoSmithKline Consumer Healthcare SdnBhd / Horlicks and Mindshare Malaysia Horlicks NutriQuest
  • L’Oréal and Mindshare China Mobile Makeover for Gamers by L’Oréal Men Expert

Messaging

Gold

  • Hindustan Unilever Limited / Lifebuoy and Mindshare India MMS 2.0

Bronze

  • Hershey’s and MRM//McCANN Hershey’s Happygrams

Programmatic

Silver

  • Unilever / Unilever Food Services (UFS) and PHD China Finding Chinese Chefs

Mobile App

Gold

  • Singapore Airlines and MTT Singapore Airlines Multi-Device Roll Out

Silver

  • Unilever / Knorr and Mindshare Thailand Knorr Auntie Reply

Bronze

  • Nestlé Philippines / MILO and OgilvyOne Worldwide MILO Champions Band & App

Mobile Website

Bronze

  • Nestlé / Mindshare China Nescafé Study Break with Instant Manga
  • Unilever and Mindshare Indonesia 1001 Inspirasi Ramadan

Mobile Native

Silver

  • L’Oréal and Mindshare China Hyper Targeting with L’Oréal Men Expert Comfort Max and Moji

Tablet Campaign

Gold

  • Singapore Airlines and MTT Singapore Airlines Tablet App

Mobile Social

Silver

  • Canon Singapore and Dentsu Singapore Canon Instazoom

Bronze

  • Hindustan Unilever Limited / Brooke Bond Red Label Tea and Mindshare India 6 Pack Band

Innovation

Silver

  • Canon Singapore and Dentsu Singapore Canon Instazoom

Bronze

  • Hindustan Unilever Limited / Lifebuoy and Mindshare India MMS 2.0
  • Hindustan Unilever Limited / Pureit and Mindshare India Outshout or Outsmart???

Location Based

Gold

  • Castrol India Ltd and Mindshare India How Castrol activated mini truck driver targeted only campaign

Bronze

  • L’Oréal and Mindshare China Hyper Targeting with L’Oréal Men Expert Comfort Max and Moji
  • Hindustan Unilever Limited / Lifebuoy and Mindshare India MMS 2.0

Mobile Video

Silver

  • Disney – Pixar and Opera Mediaworks&Dentsu Finding Dory

Bronze

  • Hindustan Unilever Limited / Brooke Bond Red Label Tea and Mindshare India 6 Pack Band

Mobile Audio

Gold

  • Hindustan Unilever Limited / Rin and PHD India Rin Career Ready Academy

Bronze

  • Hindustan Unilever Limited / Active Wheel and PHD India Lo Kar Lo Baat

Best Brand Experience in Mobile Rich Media

Bronze

  • Disney – Pixar and Opera Mediaworks&Dentsu Finding Dory

Most Engaging Mobile Creative

Gold

  • Nike, Inc. and Razorfish Nike Kobe-mojis

Bronze

  • Disney – Pixar and Opera Mediaworks&Dentsu Finding Dory

Industry Awards

Best in Show

  • Unilever Knorr Auntie Reply
  • MasterCard MasterPass™ by MasterCard®

Marketer of the Year in Mobile

  • Unilever Asia

Agency Network of the Year in Mobile

  • Mindshare Asia Pacific

Enabling Technology Company of the Year

  • Opera Mediaworks

Agency of the Year in Mobile

  • Mindshare India

Info@BestMediaInfo.com

Post a Comment