The initiative is an attempt to provide a platform to the youth of the city to showcase their musical talent
BestMediaInfo Bureau | Mumbai | November 1, 2016
Lokmat, Maharashtra and Goa's leading regional newspaper, has been initiating various reader connect programmes since its inception across Maharashtra. It has created campaigns such as Ata Bas, Jalmitra, Sankskarache Moti (largest school initiative), Kahitarikar Thanekar and many more in markets like Pune, Kolhapur, Aurangabad, Nashik, Nagpur, Solapur and Mumbai.
In an attempt to showcase musical talent of the youth, Lokmat is creating a special show, Rock On 2, in Aurangabad using its media marketing machinery and connect with people. Apart from the main concert, Lokmat introduced a contest for aspiring rock bands in Aurangabad and will give an opportunity to a talented band from the city to play before Farhan Akhtar, sharing the same stage.
Shalini Gupta, Vice-President, Brand, Lokmat Media, said, “Being the home of various platforms for women, youth and kids to express themselves, Lokmat has also given opportunity to its readers to interact with celebrities of movies through meet and greet programmes as done with stars like Ranveer and Deepika during Bajirao Mastani or Varun Dhawan, John Abraham and Jacqueline Fernandez for Dishoom and now Farhan Akhtar, Shradha Kapoor, Arjun Rampal and Purab Kohli from Rock On 2.”
As part of the competition introduced two weeks back, a band will have the rare opportunity to perform in front of a 35,000-strong audience in Aurangabad on November 2.
The publication has Tata Tea Gold, MK Construction, E- Rides, Kohinoor Sarees and local associations as Aurangabad Police, Prozone Mall and Radio Mirchi as sponsors and partners for the event.
The concert has been widely promoted across all Lokmat forums such as Sakhi Manch, Campus Club, Privilege Manch and on Aurangabad Social pages, which has over one lakh users. In addition, Lokmat is promoting it across all its digital and social platforms and with Excel and Eros.