'Get Fast, Get Forward' with Lenovo's Z2 Plus
Conceptualised by Band Interprise, Singapore, the ad showcases the smartphone as a fast, multi-tasking, power-packed device with a massive processor
BestMediaInfo Bureau | Mumbai | November 2, 2016
Today, everything is about speed. In this fast-paced world comes Lenovo Z2 Plus with its brand new TVC titled 'Get Fast, Get Forward'. The ad film, conceptualised by Band Interprise, Singapore, highlights the features in the smartphone that promises to keep Gen Y at speed and match their pace.
The film begins with the protagonist unboxing an Amazon package revealing his new Lenovo Z2 plus smartphone. Then unfolds the story of his quest to find the perfect date who can match his sense of style, fitness and passion for gaming. The ad is a slick, fast-paced peak into his life and depicts how his Lenovo Z2 Plus smartphone with its powerful processor helps him switch from one situation and application to another seamlessly, all by a quick swipe.
The core idea behind the film is to communicate the quick, zippy world of the protagonist where he goes from one date to another all with the help of the superfast Lenovo Z2 Plus smartphone.
Rachna Lather, Marketing Head, Lenovo MBG-India, said, “We understand our consumers and their behaviour in this fast-moving world, where they want to do more in a jiffy and everything all at once. In the TV ad, we integrated this with the phone's functionalities, showing how Lenovo Z2 Plus is the perfect device to help them live this crazy fast life, while exploring their passions and interests. The pace of the film brings alive the speed at which the smartphone can multi-task and deliver great experiences.”
Lenovo Z2 Plus is available exclusively on amazon.in.
The TVC:
Credits:
Client: Lenovo
Agency: Band Interprise, Singapore
Creative Director: Ian Bickerton
Creative Director: Joe Fraine
Senior Art Director: Nicholas Lim
Account Director: Samantha Ho
Senior Account Executive: Elizabeth Tee
Creative Services Manager: Agnes Soon
Production House: Storytellers
Director: Arun Gopalan
Producer: Zina Khan
Production Services: Family Film
Director of Photography: Simon Drescher
Editor: Andrei
Grading Artist: Naveen
Music: Subhajit Mukherjee
Online Editor: Kevin Mathew