The makeover across 45 markets commemorates the 10-year anniversary of the radio network
BestMediaInfo Bureau | Mumbai | November 30, 2016
Marking its 10-year anniversary, 92.7 Big FM is refreshing its positioning across 45 markets, while retaining its ethos of being a symbol of inspiration and love.
The radio network will stand by its original tagline ‘Suno Sunao Life Banao,’ revitalised by a jingle kindled by an inspiring voice -- Neeti Mohan. The singer has rendered her voice in 16 different languages for the jingle, which enriches the lives of its diverse listener base and inspires them to make a positive impact in the lives of everyone around them.
From a macro perspective, the new positioning expands its addressable target audience peppered by the young and dynamic generation of today, without losing a firm grip on its established listener base. The radio station will continue to be a beacon that influences one to spread love, happiness and positivity, by being that constant inspirational friend for its listeners throughout the day; across its morning, afternoon and evening time bands.
A spokesperson from Reliance Broadcast Networks, said, “Being a network that has never shied away from taking bold steps, whether it is in the form of our music, our shows, or even through our campaigns, we look at the refreshing of our identity as a forward thinking move that will set a precedent for another glorious decade ahead. The new jingle is not a mere manifestation of this step, but a reinforcement of our intent to keep inspiring every generation of listeners. On the business side, we provide our advertisers a highly potent platform that has the power to penetrate not just far and wide, but also deep into the minds of their respective audiences. With a renewed sense of optimism, we are confident that the refreshed positioning will be embraced by our listeners, as well as our other key stakeholders.”
The radio network marked its 10-year anniversary by launching the Big Anniversary game last month. The radio network is only moving from strength to strength after acquiring 14 new frequencies in Phase III of the private FM auctions held last year, corroborating the launch of 14 new stations across Maharashtra, Uttar Pradesh, Bihar and Northeast India. By virtue of each of these developments, the radio network has consolidated its position as the largest and most followed radio network in the country.