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Outbrain expands India network in finance category with more titles

Leading titles like Moneycontrol, Business Standard, Outlook Group including Outlook Money, Financial Express, Hindu Business Line and Business World have joined its partner base

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Outbrain expands India network in finance category with more titles

Outbrain expands India network in finance category with more titles

Leading titles like Moneycontrol, Business Standard, Outlook Group including Outlook Money, Financial Express, Hindu Business Line and Business World have joined its partner base

BestMediaInfo Bureau | Delhi | October 28, 2016

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Outbrain, a leading content discovery platform, has announced significant gains across its publisher network in the finance category. Over the past 12 months, leading titles like Moneycontrol, Business Standard, the Outlook Group including Outlook Money, Financial Express, The Hindu Business Line and Business World have joined its partner base of premium publications in India.

Rubeena Singh, COO at Moneycontrol, said, “Outbrain is constantly innovating and advancing its product and services to provide something truly valuable for online publishers. We decided to renew our partnership with them because over time they have not only provided high quality recommendations, but delivered one of the most effective monetisation opportunities across desktop, mobile and apps for Moneycontrol."

Neeraj Singhal Neeraj Singhal

Neeraj Singhal, Sales Director for India, Outbrain, commented, “Outbrain continues to be the medium of choice for brands in the financial services sector who wish to reach relevant audiences in India. Brands like UTI Mutual Funds and many more are now able to leverage our growing network of premium publications, as well as draw on optimization tools like KPI Optimization, to better target their audiences and in turn get better ROI on their campaigns.”

The finance category is one that presents some of the best opportunities for publishers and brands alike in India. The category is undergoing rapid expansion, both in terms of strong growth of existing financial services firms and new entities entering the market. Comprising commercial banks, insurance companies, non-banking financial companies, cooperatives, pension funds, mutual funds and other smaller financial entities, it's a vibrant industry and one in which the Government of India has introduced several reforms to liberalise, regulate and enhance.

Sandeep Balani Sandeep Balani

“We intend to grow and expand our partnerships with premium publishers across India, not only in the finance genre but across news, lifestyle, youth, automotive, sports and more. Our technology, tools, proprietary analytics and insight capabilities will continue to help our partners drive significant revenue uplift, while helping them to personalise their user experiences,” said Sandeep Balani, Director of Business Development, India, Outbrain. “This in turn represents a great opportunity for marketers, who benefit from our unrivalled reach and are given access to unique data that informs their strategies and helps them to better understand how users are interacting with content in a specific category.”

Outbrain continues to advance content marketing in Asia and has spent the past four years on the ground educating the market and building the largest network of premium sites for content discovery. The continued expansion of its publisher network across the finance category and all major verticals in India further extends the content marketing opportunity for brands in this region and significantly increases marketers ability to build audiences and drive the discovery of their content.

Outbrain's growing reach combines premium publications such as Indian Express, The Hindu, and ESPNcricinfo, in addition to global sites like CNN, ESPN, Time Inc. and Mashable. Worldwide, it serves over 250 billion recommendations per month to reach consumers in every country.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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