OgilvyOne, McCann and Axis Securities grab metals at Echo awards

McCann India and Kenscio Digital Marketing grabbed a gold each while OgilvyOne Worldwide Mumbai won a bronze and a silver

BestMediaInfo Bureau | Mumbai | October 19, 2016

India got four metals at the 2016 International Echo Awards held by the Direct Marketing Association -- one by McCann India, two by OgilvyOne Worldwide Mumbai and one by Kenscio Digital Marketing Pvt Ltd.

DMA awarded a total of 64 medals for the 2016 International Echo Awards, recognising the world's most innovative, creative and effective marketing campaigns.

McCann India won a gold in the 'Travel and Hospitality/Transportation' category for its work titled Lufthansa Runway for Success for Lufthansa German Airlines.

Kenscio Digital Marketing Pvt Ltd, a Bengaluru-based digital marketing company, has grabbed a gold in the category 'Best Use of Email Marketing' for Axis Securities Limited for its campaign Real-Time Personalisation of Emails.

OgilvyOne Worldwide Mumbai was able to get a bronze in the 'Insurance and Financial products and Services' category for its work titled #DarkTravelTale for Reliance General Insurance. The agency also got a silver in the 'Best Use of Social Media' category for the same campaign.

The 64 campaigns selected as medallists – judged across 21 different categories – were awarded gold, silver and bronze medals, while each category had two runner-up campaigns. The awards honour excellence in creativity, marketing strategy, and response results in data-driven marketing campaigns. The runner-up campaigns received framed certificates.

While OgilvyOne landed 14 awards in total, more than any other agency, including four Gold Echos, McCann won a total of two while another gold was won by McCann Stockholm.

Vipul Salvi, Executive Creative Director, OgilvyOne Worldwide, India, said, “The Echo awards are a recognition of advertising effectiveness as well as creativity, I am extremely proud that we are creating work that not only impacts our client's businesses but also makes a mark at international award shows.”

Burzin Mehta, Group Creative Director, OgilvyOne Worldwide, Mumbai, said, “Multiple wins for OgilvyOne, Mumbai on the world's biggest stage for data-driven marketing is truly wonderful. This win is thanks in no small measure to a client who not only had the vision to back a breakthrough idea but also the faith in us to respond on a real-time basis on behalf of the brand.”

The 2016 Echo Awards Gala launched the first night of &THEN event, DMA's live conference in Los Angeles, which took place from October 16 to 18 at the Los Angeles Convention Center. The Gala featured a Hollywood-style red carpet pre-party and was hosted by Sugar Ray frontman Mark McGrath.

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