IRT-India's Deadliest Roads on History TV18

Tune in for your dose of action and adventure every Friday at 9 pm. The reality series in association with BharatBenz will premiere on October 21

BestMediaInfo Bureau | Mumbai | October 20, 2016

(L-R) Sangeetha Aiyer, Sangram Singh, Mandira Bedi, Varun Sharma & Sominder Singh

After the success of adventure reality show Ice Road Truckers History, TV18 is all set to enthral the audience with IRT-India's Deadliest Roads starting October 21. The Indian chapter of the adrenaline packed reality TV series will see Indian celebrities Mandira Bedi, Sangram Singh and Varun Sharma travel through the countries deadliest roads across the rugged mountains and valleys of Himalayas.

During the harsh winters, remote villages and work camps at the highest army stations of India's Himalayan states are cut off from the world. To keep them supplied with essential commodities and also bring to fore connectivity issues, the hosts will drive trucks across 1,500 km, at a height of 18,380 feet at sub-zero temperatures, for around two weeks. The journey begins from Manali in Himachal Pradesh and goes up to Turtuk in Ladakh through some of the highest motorable passes in the Himalayan ranges. The show captures the dangerous and life-threatening conditions that truckers have to face while scaling these heights.

Sangeetha Aiyer, VP & Head Marketing, said, “I'm sure its exciting news for all our viewers that local content and characters are being featured in formats of global repute. The show best epitomises what the channel stands for: excellent production values, edge-of-the seat entertainment with innovative never-seen-before formats.”

Speaking about the drive, Varun Sharma said, "I loved the concept of the show and I am sure it will be a different and a wonderful experience. Driving through the Himalayas in a truck is not as easy as it looks.”

Sangram Singh said, "The drive was very scary as it was beautiful. More than anything I thought the journey helped me realise the extent to which I could push myself. I truly believe that such life-threatening experiences help put trivial day-to-day issues in context and give a better perspective on life. ”

Mandira Bedi added, “This was easily one of the most life-threatening journeys of my life. I think such experiences help you understand and value your life more and the small yet beautiful things we take for granted every day.”

The trucks used for the shows were best in class vehicles by BharatBenz, known for manoeuvrability and toughness.

Sominder Singh, Vice-President Domestic Sales, Product Management & Network, Daimler India Commercial Vehicles, said, “We have associated with HistoryTV18, as we found the concept of the show very challenging and fascinating. It is the perfect format to visually showcase how BharatBenz trucks are tailor-made for our customers' needs. They are robust, reliable and the ideal vehicles to handle all kinds of road and weather conditions as well as the toughest of terrains.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com