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IBD wins creative mandate for Jivi Mobiles

The account was won following a multi-agency pitch. The brand has roped in Irrfan Khan as its brand ambassador

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IBD wins creative mandate for Jivi Mobiles

IBD wins creative mandate for Jivi Mobiles

The account was won following a multi-agency pitch. The brand has roped in Irrfan Khan as its brand ambassador

BestMediaInfo Bureau | Mumbai | October 6, 2016

ibd-jivi

IBD, a Percept Company, has won the strategic and creative mandate of Jivi Mobiles, a feature phone brand, which has ambitious plans for India. The agency won the account after a multi-agency pitch. The account size is Rs 25 crore.

Winning this pitch entailed a comprehensive understanding of the behaviour of consumer segments, aspirations and criteria of consumption. The findings of the agency were appreciated and approved by the Jivi Mobiles management. IBD, in tandem with its business strategy, roped in versatile actor Irrfan Khan as the brand ambassador to fortify the brand's mission and message.

Rahul Gupta Rahul Gupta

Rahul Gupta, Managing Director, IBD, said, “Jivi Mobiles is a great win for us. It, yet again, showcases our ability to cater to and win brands from diverse categories. We were looking for a low-medium segment mass market brand in our portfolio of brands and we are very glad to have won the Jivi Mobiles mandate. We look forward to presenting some incredible, out-of-the-box creative work to revolutionise this market segment and achieve the brand mission.”

Irrfan-KhanIrrfan Khan will feature in the campaigns, both offline and online, and will endorse Jivi Mobiles' products such as Feature and Smart Phones. He will be part of customer engagement activities that the brand has planned during the year. The association will primarily promote the expansion of Jivi Mobiles innovative product range.

Pankaj Anand, CEO, Jivi Mobiles, said, “It's an absolute pleasure to announce Jivi Mobiles' association with Irrfan Khan. We believe by roping in Khan, we will make our customers feel more comfortable and reassured about the brand. Our plan is to have a long association with Khan and make him the face of all our forthcoming brand campaigns.”

Anand explained why they chose Irrfan Khan as brand ambassador. “His down-to-earth image of being the man-next-door has gelled very well with Indians, making him the ideal pick to endorse our products. This association will definitely take the brand closer to the consumers.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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