Advertisment

Facebook introduces new News Feed architecture

The revamped News Feed will have less grey boxes and more relevant stories. Other features like Instant Articles, Facebook Live and Facebook 360 will continue to enhance user experience

author-image
BestMediaInfo Bureau
New Update
Facebook introduces new News Feed architecture

Facebook introduces new News Feed architecture

The revamped News Feed will have less grey boxes and more relevant stories. Other features like Instant Articles, Facebook Live and Facebook 360 will continue to enhance user experience

BestMediaInfo Bureau | Gurgaon | October 21, 2016

Adam Mosseri, VP, Product, Facebook Adam Mosseri, VP, Product, Facebook

With constantly changing consumer behaviour, in today's time it has become important to give the consumer the best experience. In its endeavour to do so, Facebook Inc, which is constantly putting efforts to improve its News Feed regardless of network connection, introduced its new News Feed architecture.

Adam Mosseri, VP, Product, Facebook said how one can see less grey boxes and access more relevant stories quickly. He added, “We avoid spinners and grey boxes by 1) requiring stories to have all necessary media available before rendering them in News Feed and 2) being able to optimise the stories in News Feed for each session, so you can see the most relevant stories even if you're on slow internet connections.”

People around the world are using Facebook to connect with news publishers, video creators, celebrities and sports. Not only is the giant working to give users a better experience, but also working with publishers, video creators, celebrities and sports to connect better with the audience.

The rapid shift to mobile is changing the way creators and publishers can reach and engage its audience and Facebook is being the enabler to give the user a good experience.

Networks and studios are now heavily relying on digital marketing, pegged heavily on innovative/ engaging content. Globally 100 million hours of video are now watched daily on Facebook. Tools like Facebook Live and Mentions help celebrities express themselves authentically.

Similarly, Instant Articles, 360 video and auto-play video are new native surfaces that creators and publishers embrace to build their audience and businesses.

670 million people are connected to a News Publisher page on Facebook. A recent Pew Survey said that more than 40 per cent of American adults find news on Facebook. The American Press Institute found that over 88 per cent of millennials get news from Facebook, more than any other social network.

Facebook is now a widely-read source for news about government and politics. According to a recent Pew study, Facebook is the second most popular source where people online get their political news (48 per cent), second only to local news outlets (49 per cent).

Sports too has grown large on Facebook. The recent IPL witnessed 32 million people generating 650 million interactions, while the ICC Cricket World Cup generated 700 million interactions from 53 million people. Kabaddi, Rio Olympics, football and many more sports activities have started creating conversations. The user enjoys behind-the-scenes, which is possible through this platform.

The most-discussed moment in the history of Facebook was a sporting event. During the 2014 FIFA World Cup, 350 million people joined the conversation on Facebook, generating 3 billion interactions (posts, comments and likes) related to the tournament.

On the news front, for journalists and publishers, Facebook is a valuable place to engage with their readers. Facebook is building fast and immersive media experiences to make news discovery better for people and publishers — from Instant Articles to Live and 360 video.

People are coming to Facebook to get their news and they take their role in the media ecosystem seriously. They're working closely with media partners and listening to their feedback to help them monetise their content and build their businesses. The goal of News Feed is to show people the stories that are most relevant to them.

They're committed to being transparent with publishers about the changes they make to News Feed — providing explanations of any ranking changes and sharing more about how they work.

Entertainment is largely consumed on Facebook. About 1 billion people are connected to a public figure on Facebook. 17 of the top 20 public figures (8 of the top 10) on Facebook are entertainers. Today, thousands of public figures across verticals — sports, entertainment, news/media and more — use Facebook to easily connect with their fans and each other.

With the largest and most diverse community of entertainment fans in the world, Facebook is the best place for the entertainment industry to personalise and scale their campaigns to reach a global audience — from promoting a new movie or show, to releasing a music video or making an awards season push.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

Advertisment