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EEMAX Global Conclave and Awards 2016 comes to a wrap

Experts from various parts of the world shared their knowledge at the two-day event, organised by the Event and Entertainment Management Association

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EEMAX Global Conclave and Awards 2016 comes to a wrap

EEMAX Global Conclave and Awards 2016 comes to a wrap

Experts from various parts of the world shared their knowledge at the two-day event, organised by the Event and Entertainment Management Association

BestMediaInfo Bureau | Mumbai | October 19, 2016

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The EEMAX Global Conclave and Awards 2016 was a mega two-day event centred around the theme 'EEMAGINARIUM'. Organised by the Event and Entertainment Management Association (EEMA) in Mumbai, the annual event this year targeted the events and experiential industry within India and saw experts from various parts of the world share experiences from their respective fields.

The second day of the event was flagged off by a rendition of the national anthem by the acapella group Raaga Trippin'. After that, Sabbas Joseph, President, EEMA, familiarised the audience with this year's agenda for the event – EEMAGINARIUM – a place with limitless possibilities. He concluded his talk with an apt poem written by his wife on the theme EEMAGINARIUM.

The inaugural keynote speaker was Chris Weil, Chairman and CEO, Momentum Worldwide. Weil spoke on the topic, 'It's not what brands say that matters; it's what brands do that matters'. Weil's organisation Momentum Worldwide has been behind some of the most celebrated experiential marketing of recent years like the Academy Awards selfie by Ellen Degeneres and Nissan's Rio Olympics torch relay among many others. Weil spoke about the importance of 'the experience' that brands provide rather than the message that they try to send out. He also spoke about the need and the challenge of providing a personalised experience to consumers but with scale.

The panel discussion on the topic 'The experience industry: Learnings of the future' had eminent panellists like Sabbas Joseph; Chris Weil; Michael Menezes, Chairman Showtime; Prasoon Joshi, CEO McCann World Group India; Anurag Batra, Managing Director, Business World, who shared their learnings from the industry. The panel discussed topics like ROI on events and a measurement metric for the events industry.

The stage was next claimed by journalist Arnab Goswami, Editor-in-Chief, Times Now and ET Now. Goswami regaled the audience with his quick wit and the story of how he entered journalism and how he went on to create Times Now and the now famous Newshour. Goswami also shared his dream of creating an independent global media.

Karthikeya Sharma, Managing Director, Pro-Sportify and ITV Media Network spoke on the topic 'The story of Pro-Wrestling League'. He was followed by Rob from Sony Artists who demonstrated EEMAgination at work.

Sudhanshu Vats, Group CEO, Viacom18 Media, then took to the stage to speak on the topic 'A look into the Future: Experiences in a connected world. technology, infrastructure, consumer engagement, emerging paradigms' and later presided on a panel along with Rishi Jaitly, CEO, Twitter; Shreyansh Pandey, Creative Producer, The Viral Fever; Ashish Patil, Vice-President, Yash Raj Films; Gursimran Khamba from AIB. The panel discussion was about 'Digital: Making the viral go round'. Everything from what is the formula behind making content go viral and what are the processes involved in creating a viral content was discussed by the panel members. The topic how should one tackle the problem of offensive content that makes its way to digital platforms was discussed.

The event came to an end with Luke Darcy, President, Momentum, UK, presenting a case study on 'The Survival Billboard'. Momentum Worldwide was approached with the challenge of launching the game Rise of the Tomb Raider on a busy game launch week. The solution was the Survival Billboard. The company scouted volunteers to stand on a billboard, facing extreme challenges like snow, sleet and heat. Whoever was left standing till the end would be named the grittiest of them all. The challenge that was live telecast throughout the world was watched by many. Darcy used this case study to further hammer the point that experiential marketing is the way forward.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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