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DNA debuts in Delhi on Dussehra

 The 32-pager daily with a run of 1-1.25 lakh copies will be available at a cover price of Rs 10, without subscription model, from October 11

BestMediaInfo Bureau | Delhi | October 4, 2016

DNA-Delhi

Does the Delhi market have room for yet another English newspaper? Mumbai-based English newspaper brand from Zee Group has asked its readers exactly same in a sample product distributed this morning in select households in the national capital.

And this time, it looks real. Shreyasi Goenka, Content Advisor of DNA, took to Twitter to announce the launch of DNA in Delhi this Dussehra, on October 11, 2016.

According to sources close to the development, the daily will be available at a cover price of Rs 10 and will not be sold on subscription model. It is learnt that the 32-pager will hit the Delhi market with 1-1.25 lakh copies on October 11 with differentiated content to support the high cover price.

The paper will be edited by Editor-in-Chief Rohit Gandhi who also heads WION News, the English news channel from Zee Group.

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