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British Paints unveils its new signage

The change is aimed at giving a fresh look and feel to the corporate identity and to bring about top-of-mind recall among the target audience

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British Paints unveils its new signage

British Paints unveils its new signage

The change is aimed at giving a fresh look and feel to the corporate identity and to bring about top-of-mind recall among the target audience

BestMediaInfo Bureau | Mumbai | October 5, 2016

British-Paints

British Paints, which dates to 1919, has unveiled its new signage. This changeover aims to give a fresh look and feel to the corporate identity and also bring about top-of-mind recall among the target audience. The transformation is also intended to help refresh the brand and will be adapted in British Paints studios, Color Menu counters and other touch points pan India.

The new British Paints signage has a vibrant red as its background colour, and this shade will now extend across all company communications and digital space.

Speaking about the change, Ranjit Singh, President, British Paints, said, “We are very positive regarding this new identity, which reflects the energy, passion and commitment that we share within the organisation and with all stakeholders. We will roll out the new signage this month onwards, and expect to complete across India by end December. We also believe that this signage will have a universal appeal, and will significantly enhance our visibility wherever displayed.

There will be similar transition across the entire range of publicity materials and other stationeries.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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