TSD Corp awarded digital media services for Govt of India's Digital India Programme

The digital identity management company has been empanelled as digital media agency for the programme run by NEGD formed by the Ministry of Electronics and Information Technology

BestMediaInfo Bureau | Mumbai | September 22, 2016

TSD Corp, a digital identity management company, has been awarded the digital media services mandate and has been empanelled as digital media agency for the Digital India Programme run by NEGD (National E-Governance Division) formed by the Ministry of Electronics and Information Technology, Government of India (MEITY).

TSD Corp is an individual digital identity management for corporates and government. It helps clients establish their brands on various social media platforms and enables them to interact directly with the customers. It boasts of a clientele, including Ministry of External Affairs, Indian Diplomacy, Air India, World Bank, Indo-Africa Summit, International Day of Yoga (IDY), Delhi Daredevils, Kings XI Punjab, MS Dhoni, Virender Sehwag among others.

Jay Motwani, Co-Founder at TSD Corp said, “The concept of being 'Live' on digital is already huge and it makes conversations transparent and honest. It ensures the constant feedback from the citizens. Govt officials are focusing more on the live format to connect directly with the fellow citizens.”

MyGov has more than 1.78 million users who contribute their ideas through discussions and also participate through the various earmarked tasks. In addition to this, the platform gets more than 10,000 posts per week on various issues, which are analysed and put together as suggestions for the departments concerned, which are then able to transform them into actionable agenda.

According to Pankaj Rahul Singh, Co-Founder at TSD Corp, said, “The whole evolution of media from print to radio to television to digital has now changed in the last two to three years with the rise of video. Video content garners about 1,200 per cent more engagement than any other piece of content. It is exciting to see the government focus on digital as a vital means of communication with its citizens. MEITY giving us the mandate to assist them in this digital journey is a great responsibility as well as a huge moment of pride for the entire TSD family and we are totally ready to deliver.”

Digital India was launched by Prime Minister Narendra Modi on July 2, 2015, with an objective of connecting rural areas with high-speed internet networks and improving digital literacy.

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