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Tata is No. 1 Indian brand for fourth consecutive year: Interbrand

Maruti Suzuki, HDFC Bank, Mahindra are top growing brands. 90 per cent brands continue to grow consistently, says the Interbrand India report on Best Indian Brands

BestMediaInfo Bureau | Delhi | September 1, 2016

BIB-2016-League-Table

Interbrand India, part of Omnicom Group, has released its 2016 Best Indian Brands Report, the definitive growth guide to the top 40 brands in India. This is the fourth edition of Best Indian Brands, which has been identifying the most valuable Indian brands since 2013. This year’s ranking was unveiled at an exclusive event organised in Mumbai.

Gonzalo Brujó Gonzalo Brujó

Gonzalo Brujó, CEO, EMEA and LATAM, Interbrand, said, “Indian brands must accelerate their growth to compete globally. These businesses grew from industries to conglomerates. The conglomerates are now trying to grow global by transcending domains, reinventing around purpose, waking up to strategic corporate citizenship. This shift is marked by industry-driven brands transforming to fast moving consumer-centric brands, customer-centric innovations and digital pervasiveness. Historically, diversified and finance sectors have dominated the Indian market. Technology, telecom and auto are the emerging growth sectors. More importantly, healthcare, e-commerce, fashion, luxury and sports are the next big opportunities.”

Ashish Mishra Ashish Mishra

Ashish Mishra, Managing Director of Interbrand India, presented the Best Indian Brands ranking at the event. Mishra said, “Indian businesses and brands will need to be the global frontrunners in designing lives and creating better experiences, at the speed of life. This needs the Indian brands to reinterpret themselves in the context of a global role and purpose, simply because today it’s all about people – B2H (Business to Human) as against B2B or B2C. And people today are more interested in what we make happen rather than what we make. Thus aligning themselves to a purpose creates an inspiring brand-led culture on the inside, which in turn anchors the multiple micro-experiences for the customer on the outside. This is really the way Indian brands can lead and grow their businesses globally.”

Jez Frampton Jez Frampton

Jez Frampton, Interbrand’s Global CEO, said, “The world today waits as India brims with potential, and I am confident that India is nurturing some truly world-class brands that are set to make their mark on the global stage. We are addressing and celebrating this ambition in Best Indian Brands 2016 by focusing on how to grow Indian brands global. Indian businesses have some very unique challenges to scale to make it big on the global stage.”

 

The top five

This year’s league table sees the top five slots occupied by Tata, Airtel, Reliance Industries, HDFC Bank and LIC. HDFC has risen from Rank 6 in 2014, to rank 4 (replacing SBI in the top 5) with a solid 15 per cent rise in brand value. Reliance Industries and Airtel have swapped the number two and three spots vis-à-vis last year with a 3 per cent and 8 per cent growth in revenue respectively.

The top growth risers

The top riser this year is Maruti Suzuki with a 16 per cent increase in brand value, driven by a foray into newer segments and an effort to move up the value chain. The brand value of HDFC Bank also grew by a steady 15 per cent, primarily supported by its focus on new solutions and digital pervasiveness. The other key risers were Mahindra (14 per cent), Idea (12 per cent), Infosys (12 per cent) and Dabur (12 per cent).

New entrants

This year, the league table has been expanded to track a broader set of brands and present the top 40, up from the top 30 released last year. The new entrants in this year’s report are Britannia, IndusInd Bank, Kingfisher, Yes Bank, NTPC, Union Bank, Canara Bank, Ashok Leyland, JSW, Jindal Steel and Power.

Key sectors

Diversified businesses and financial services account for the two most significant sectors in this year’s league table. While diversified businesses make up 37 per cent of the total brand value of this year’s best Indian brands table, financial services form 27 per cent of the value. Telecom, auto and tech are the other significant contributors to the value, accounting for 9 per cent, 7.5 per cent and 7 per cent, respectively.

The best Indian brands 2016

Rank 2016 Rank 2015 Brand 2016 BV (INR Millions) 2015 BV (INR Millions) BV INR % Change 2016 from 2015
1 1 Tata 742,178 669,401 11%
2 3 Airtel 350,444 323,024 8%
3 2 Reliance Industries 349,239 340,194 3%
4 6 HDFC Bank 240,062 208,452 15%
5 4 LIC 236,053 228,940 3%
6 5 State Bank Of India 232,205 226,824 2%
7 7 Infosys 230,636 206,460 12%
8 8 Icici 166,585 157,045 6%
9 10 Mahindra 156,784 137,233 14%
10 9 Godrej 153,880 142,733 8%
11 11 Wipro 139,688 135,542 3%
12 12 Larsen & Toubro 134,885 128,653 5%
13 13 Bajaj Auto 121,777 110,527 10%
14 14 Maruti Suzuki 115,627 99,357 16%
15 15 Axis Bank 101,320 91,614 11%
16 16 ITC 86,846 81,942 6%
17 18 HCL 83,326 76,224 9%
18 17 Hero 82,532 79,331 4%
19 19 ONGC 66,083 73,216 -10%
20 20 Asian Paints 58,139 53,056 10%
21 22 Bank Of Baroda 53,309 52,059 2%
22 24 Idea 51,329 45,991 12%
23 21 Reliance (ADAG) 50,338 52,977 -5%
24 25 Tanishq 45,718 45,021 2%
25 26 Zee 45,493 41,948 8%
26 29 Dabur 44,311 39,593 12%
27 27 Ultratech 41,925 40,481 4%
28 30 Kotak 39,199 35,145 12%
29 28 Punjab National Bank 38,418 40,322 -5%
30 23 Adani 38,336 46,246 -17%
31 NA Britannia 30,531 NA 0%
32 NA IndusInd Bank 26,334 NA 0%
33 NA Kingfisher 26,180 NA 0%
34 NA Yes Bank 24,810 NA 0%
35 NA NTPC 24,391 NA 0%
36 NA Union Bank 20,723 NA 0%
37 NA Canara Bank 20,030 NA 0%
38 NA Ashok Leyland 18,804 NA 0%
39 NA JSW 17,320 NA 0%
40 NA Jindal Steel and Power 15,225 NA 0%

BIB 2016 Details

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