Spikes Asia 2016: India bags 22 more shortlists in remaining categories
BBDO India leads the tally with nine shortlists for P&G's #ShareTheLoad campaign. Leo Burnett, Ogilvy & Mather, Mindshare and Publicis are among other shortlisted Indian agencies
BestMediaInfo Bureau | Mumbai | September 23, 2016
The Spikes Asia Festival of Creativity 2016 earlier today announced shortlists in the remaining categories. India bagged as many as 22 shortlists in these categories.
BBDO India led the tally with as many as nine shortlists for its Dads #ShareTheLoad and 'Share the load' campaigns. Leo Burnett and Publicis India each had three shortlists; Ogilvy & Mather and TBWA\India had two each while Mindshare India, Studio Eeksaurus and PHD India had one shortlist each.
Category-wise, Creative Effectiveness had one shortlist, Digital had 13, Film Craft had four, Integrated had two while Mobile and Music had one shortlist each.
The shortlists:
Sr. No | Title | Advertiser/Client | Product/Service | Entrant Company |
Creative Effectiveness | ||||
1 | Share the Load | P&G India | Ariel Matic | BBDO India, Mumbai |
Digital | ||||
2 | Dads #Share the Load (Integrated) | P&G India | Ariel Matic | BBDO India, Mumbai |
3 | Reuniting Memories from 1947 | OLX | OLX | Leo Burnett, Mumbai |
4 | Beauty Tips by Reshma | Make love not Scares | Acid Attack | Ogilvy & Mather, Mumbai |
5 | Dads #Share the Load (Integrated) | P&G India | Ariel Matic | BBDO India, Mumbai |
6 | The Story of an Unborn Child - Chamki | HUL | Hand Wash | PHD India, Mumbai |
7 | The Last Signal | Bajaj Automobiles | Bajaj V | Leo Burnett, Mumbai |
8 | A Giant's Story | Ambuja | Ambuja Cement | Publicis India |
9 | Dads #Share the Load (Case Study) | P&G India | Ariel Matic | BBDO India, Mumbai |
10 | Reuniting Memories from 1947 | OLX | OLX | Leo Burnett, Mumbai |
11 | Snap Counsellors | Lovedoctor.in | Snap Counsellors | TBWA\India |
12 | A Giant's Story | Ambuja | Ambuja Cement | Publicis India |
13 | Dads #Share the Load | P&G India | Ariel Matic | BBDO India, Mumbai |
14 | Dads #Share the Load (Integrated) | P&G India | Ariel Matic | BBDO India, Mumbai |
Film Craft | ||||
15 | Dads #Share the Load | P&G India | Ariel Matic | BBDO India, Mumbai |
16 | Dads #Share the Load | P&G India | Ariel Matic | BBDO India, Mumbai |
17 | A Giant's Story | Ambuja | Ambuja Cement | Publicis India |
18 | Rajasthan Tourism Logo Reveal | Rajasthan Tourism | Service | Studio Eeksaurus, Mumbai |
Integrated | ||||
19 | Dads #Share the Load (Integrated) | P&G India | Ariel Matic | BBDO India, Mumbai |
20 | Beauty Tips by Reshma | Make love not Scares | Acid Attack | Ogilvy & Mather, Mumbai |
Mobile | ||||
21 | Snap Counsellors | Lovedoctor.in | Snap Counsellors | TBWA\India |
Music | ||||
22 | 6 Pack Band | HUL | Brook Bond Red Label Tea | Mindshare, Mumbai |