Skechers appoints Point of View Brandcom as creative agency in India

The agency won the account in a multi-agency pitch called by the footwear brand

BestMediaInfo Bureau | Delhi | September 1, 2016

International lifestyle footwear brand Skechers has appointed Point of View Brandcom to handle its creative duties for India. The account was won following a multi-agency pitch.

Rahul Vira

Rahul Vira, CEO, Skechers, South Asia, said, “We chose Point of View Brandcom India because of their immersive approach to creativity. We're growing at a rapid pace in India and we need a partner with capabilities across the entire communication and design spectrum. Their pitch deck amply demonstrated a singularity to the creative approach without looking copy paste going across different mediums. We're excited to have them on board and look forward to interesting work in the days to come.”

Vishant Kotian

Vishant Kotian, Founder and CEO, Point of View Brandcom India, added, “It is a real honour for us that a global brand like Skechers has picked us as their creative custodians for India. This is a storied category with giant brands in it. We look forward to making a mark in the category through creative thinking that will help Skechers build brand leadership.”

POV is a multi-disciplinary, creative services company that brings together design, advertising, art, the environment, aesthetics, technology and more, to develop creative expressions that help brands engage with their audience.

Skechers USA, based in Manhattan Beach, California, designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women.

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