The account was won in a multi-agency pitch held in Kolkata. The bicentennial celebration of the university will be a national as well as international event, with seminars in India, Britain and the USA
BestMediaInfo Bureau | Delhi | September 21, 2016
Presidency University, Kolkata, is one of the most prestigious and heritage institution of India. Its alumni include Nobel laureates Rabindranath Tagore and Amartya Sen, Swami Vivekananda, Netaji Subhas Chandra Bose, Satyajit Ray and India’s first President Rajendra Prasad.
Presidency University has empanelled Rediffusion Y&R for handling its creative mandate for the celebration of its 200 years. While the names of the other agencies in the fray are not known, the final round included presentations from several renowned agencies of Kolkata and Mumbai. The agencies were asked to make a strategy-cum-creative presentation on how the agency can take the legacy and heritage of the institution forward as they approach towards the completion of 200 years.
The bicentennial celebration of the university will be a national as well as international event, with seminars in India, Britain and the USA. There will be academic workshops, debates, international seminars, lectures by distinguished academicians, Nobel laureates and Oscar winners; cultural events among other events. The events will start from the first week of January 2017.
Anuradha Lohia, Vice-Chancellor, Presidency University, said, “While we celebrate 200 years, we aim to strengthen the legacy of this heritage institution in the future. Our criterion for short listing our agency was based on the enthusiasm and love displayed by the agencies for our institution. The creative concepts of Rediffusion Y&R team were insightful and passionate as befits our hallowed institution.”
Upon the win, Dhunji S Wadia, President, Rediffusion Y&R, said, “It is an honour to be the agency of choice for Presidency University which has a unique place in history. We are honoured to be able to together celebrate the 200 years that have refashioned its venerable traditions.”
Suparna Mucadum, Vice-President, Rediffusion Y&R Kolkata, added, “Presidency University has a unique significance in history. The university boasts of several eminent scholars and Nobel laureates. We are glad to be a part of this celebration and believe that the future belongs to those who prepare for it today. Through this festival of 200 years, we aim and endeavour to support the institution as it creates a stronger foundation for the generations ahead.”