Procam International buys stake in Eventjini

The sports management company acquired 26 per cent stake in Eventjini. The strategic partnership is expected to enhance the pre-race experience for runners across the country

BestMediaInfo Bureau | Mumbai | September 27, 2016

Procam International, a sports management company, has announced its acquisition of 26 per cent stake in Eventjini, an online event registration and ticketing solution company. The strategic partnership is expected to enhance the pre-race experience for runners across the country.

Procam International has undertaken this partnership with an intent to further improvise and innovate the user experience for thousands of runners who participate in their marathons.

Vivek B Singh, Joint Managing Director, Procam International, said, “In the last 14 years since the launch of the Standard Chartered Mumbai Marathon, each year it has been our constant endeavour to further enhance the experience for runners that participate in our events across the country. With the use of proprietary technology that's been put together exclusively by Eventjini for us, we are pleased to present the benefits to our ever-growing running community. The response from participants of the upcoming Mumbai Marathon has been very encouraging. We are sure that as we gear up for the launch of Delhi and Kolkata events this year, runners will appreciate our efforts in making their race experience a pleasant one.”

Looking ahead, the aim of this strategic partnership is to create a meaningful runner interface for all those participating in the marathons. By crafting an online platform, enthusiastic runners would interact and communicate with the organisers and have their queries addressed. The platform is poised to serve as a one-stop shop for registrations, bibs, race updates, run club information, exclusive travel packages, etc.

“Our objective is to make what is probably one of the most cumbersome aspects of participating in a race, its registration process – a quick and painless experience. A combination of advanced tech and usability optimisation, the SCMM 2017 applicants breezed through the registration process in less than four minutes on average. We are excited about Procam's ownership of Eventjini and we look forward to transforming all of their races as also many of the thousands of races in India and Asia," said Sandilya Venkatesh, CEO and Founder, Eventjini.

Using specially created proprietary software, this partnership has made the participation easier by automating the workflow of registrations across all stages, which includes managing registration servers, registration workflow, registration insights, managing runner profiles, management of corporate registrations and offline registrations, at-venue registrations and processing of runner bibs. If a participant has already created their runner profile with any one Procam event, registration time will be cut down from 10 minutes + to just a few minutes.

Info@BestMediaInfo.com

Info@BestMediaInfo.com