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New campaign captures beautifully crafted Carl F. Bucherer timepieces with Lisa Haydon

Curated by photographer Atul Kasbekar, the ad is all about capturing the timelessness and sophistication of the designer watches

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New campaign captures beautifully crafted Carl F. Bucherer timepieces with Lisa Haydon

New campaign captures beautifully crafted Carl F. Bucherer timepieces with Lisa Haydon

Curated by photographer Atul Kasbekar, the ad is all about capturing the timelessness and sophistication of the designer watches

BestMediaInfo Bureau | Mumbai | September 16, 2016

CFB_Lisa-Haydon_Patravi-ScubaTec-White

Carl F. Bucherer, the Swiss watch manufacturer, has launched a fresh brand campaign with actress Lisa Haydon. The campaign, shot and curated by photographer Atul Kasbekar, celebrates the mood of the classy and sophisticated timepieces from Carl F. Bucherer and presents Lisa in the same spirit. Lisa Haydon, who has been a brand ambassador for Carl F. Bucherer for the last few years, has been known for her work in the Indian fashion and film industry.

The background of the strong visual forms a beautiful contrast to Lisa Haydon being photographed: a picture of the brand's terroir Lucerne, surrounding Lake Lucerne. Physically painted in a baroque style, the artwork pays due reverence to Carl F. Bucherer's precious heritage considering the baroque influences in architecture that mark the brand's exuberant hometown.

Exuding the same international appeal that makes her synonymous to Carl F. Bucherer, Lisa comes from a rich lineage born to an Indian father and Australian mother having being brought up in India, Australia and USA. Fully dressed in white, the strong modern woman visually stands out in the glowing golden background – which is harmonious with the brand's iconic colours. Closely tied with the brand's terroir, Lisa Haydon represents what it stands for and the values shared: free spirit, creative power of its origins and savoir-faire.

Sascha Moeri Sascha Moeri

Sascha Moeri, CEO, Carl F. Bucherer, said, “Lisa Haydon has been an absolute delight to work with for the last few years. She embodies our brand philosophy and what our watches stand for perfectly well. It's very important for our brand ambassador to resonate the same values as our brand does.”

Haydon commented, “Every time I wear a Carl F. Bucherer watch, I can very much feel the history, the pride, the love and the craftsmanship that has gone in making each piece. Each watch is bespoke and original from the other. I love my Pathos Diva and Alacria for the evening but the ScubaTech is what you can wear almost everywhere. It's a great swimming watch, it's apt for a workout, it's quite a useful one. The campaign is all about capturing the timelessness and sophistication of Carl F. Bucherer timepieces. Through this campaign we have tried to capture the DNA of these beautifully crafted watches.”

Atul Kasbekar Atul Kasbekar

Kasbekar who curated the entire campaign further said, “Bringing together Lisa and Carl F. Bucherer for this special campaign is a match made in heaven. The timepieces have a unique personality which I have tried to capture with Lisa bringing to life the Made of Lucerne essence that defines Carl F. Bucherer.”

It is this source that inspires the Swiss watch manufacturer to create luxury watches of the highest manufacturing quality, best known for skilfully combining passion with an unmistakable style of exquisite refinement since 1888. Made of Lucerne.

The campaign will release in India and Middle East via a multi-media approach, which primarily will include print and online advertising as well as videos to be used for social media and at the various points of sale as well.

CFB_Lisa-Haydon_Manero-Peripheral_G1_small CFB_Lisa-Haydon_Manero-Peripheral_C1_small CFB_Lisa-Haydon_Alacria-Swan_B1_small

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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