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Mahendra Bhagat appointed NCD of FCB Ulka

Bhagat will be based in Bangalore and will support all FCB Ulka's South offices. Prior to this Mahendra was with JWT Mumbai as Vice-President and Creative Head

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Mahendra Bhagat appointed NCD of FCB Ulka

Mahendra Bhagat appointed NCD of FCB Ulka

Bhagat will be based in Bangalore and will support all FCB Ulka's South offices. Prior to this Mahendra was with JWT Mumbai as Vice-President and Creative Head

BestMediaInfo Bureau | Delhi | September 12, 2016

Mahendra-Bhagat Mahendra Bhagat

FCB Ulka Group has announced the appointment of Mahendra Bhagat as National Creative Director, FCB Ulka. Bhagat will be based in Bangalore and will support all FCB Ulka's South offices. Prior to this Mahendra was with JWT Mumbai as Vice-President and Creative Head.

In his last assignment, Bhagat created some landmark work for brands like The Times of India, Kellogs, Rin, Nakshatra Jewelry and Godrej Appliances amongst others. Before JWT, he has worked in Mumbai, Bangalore, Kolkata and Delhi with SSC&B, Enterprise, Clarion and Lintas, providing creative partnership to giants like Titan, ITC and Bajaj Auto.

Bhagat has many national and international awards to his credit including Cannes, Clio, New York Festival, London Festival as well as AME (Advertising & Marketing Effectiveness) and has been on the jury of most prestigious advertising festivals including the New York Festival.

After over 20 years in advertising, art beckoned and Mahendra took a sabbatical to do Art shows across the world. He is a prolific artist and has created some mind boggling pieces in new art forms like corporate installations, video and digital art, mixed media and contemporary paintings and sculptures. His work has showcased in premier art galleries, art fairs and auction houses in India and abroad.

Nitin Karkare-nl Nitin Karkare

Commenting on the appointment, Nitin Karkare, Chief Executive Officer, FCB Ulka, said, “I am delighted to have an exceptional talent like Mahendra on board. He is a heady mix of creative, business acumen – he headed an office for a few years – and team building. These are exciting times for us and having Mahendra with us is just what we need to propel us ahead.”

Swati Bhattacharya Swati Bhattacharya

Swati Bhattacharya, Chief Creative Officer, FCB Ulka, said, “By his own admission, advertising is his first love and he couldn't stay away from it too long. We are fortunate that he has chosen to do his comeback with us. Mahendra is a powerhouse of talent and I am sure we can look forward to some path breaking work under his leadership.”

Speaking on his new role, Bhagat said, “Advertising has always been influenced by other art forms, from cinema, literature, theatre, folk art to paintings, installations, etc. In my second innings I would like to bring in some new practices that I followed while exploring art in its pure form. And it's great to be part of the dynamic team that is working towards creating a new avatar of FCB Ulka.”

 

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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