DigitasLBi makes senior level elevations

Mark McDonald, Sabah Iqbal and Pooja Gosain made Head of Creative, Head of Account Management and Senior Creative Director, respectively

BestMediaInfo Bureau | Mumbai | September 30, 2016

(L-R) Mark McDonald, Sabah Iqbal and Pooja Gosain

DigitasLBi has elevated Mark McDonald, Sabah Iqbal and Pooja Gosain to Head of Creative, Head of Account Management and Senior Creative Director, respectively, to gratify their optimistic impact and management abilities that have helped DigitasLBi to grow immensely over the year.

In their new roles McDonald and Iqbal will continue to report to Prithviraj Banerjee as they will take on larger responsibilities to partner him in managing respective business units in the region. Gosain will continue to report to McDonald.

Commenting on his new role, McDonald said, “Over the last one year we've built up a fantastic team across creative and put in place a structure that allows for cross-discipline integration and encourages great creative work. I'm delighted to be stepping into my new role and really look forward to delivering award-winning work that makes our clients' brands count in the marketplace.”

Iqbal said, “My time at the agency – pre-merger as LBi and now as DigitasLBi in the Publicis Network – has taught me that the most important piece to the talent puzzle is culture. While my core responsibility is steering brands in the right direction with collaborative and sustainable management, I plan on carrying forward our culture and focusing my efforts on grooming, empowering and retaining talent. My goal is to make DigitasLBi the agency of choice in the advertising industry, for clients and professionals from the industry.”

Gosain commented, “Change has to be steered in the right direction and that is what I aim to focus on most – leadership of the right kind. By combining great design, UX strategy and creativity with innovative technology and data, I look forward to creating a niche for DigitasLBi, as well as a learning curve for the entire team I work with, and at the same time, fostering a culture of fraternity, ownership and inclusivity.”

Banerjee, Head of Agency, said, “Sabah, Mark and Pooja bring with them a duality of skills that are rare – the wisdom gained from their past creative agency experience and the agility they have instilled within themselves in this fast-paced world of digital. DigitasLBi has grown exponentially with them over the years, as they mentored their teams and produced phenomenal output at every step of their journey. Their new leadership positions do not need much getting used to, as they have been performing at heightened levels already, and will continue to help our brand grow in the future.”

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