Chris Gayle, Ami Shroff show how easy it is to make customised drinks with Smirnoff at home

The initiative opens up a world of drinks by making customised cocktails with ingredients from one's fridge

BestMediaInfo Bureau | Mumbai | September 13, 2016

Leading Vodka brand  Smirnoff opens a world of drinks for its fans by having cricket legend Chris Gayle and celebrity mixologist Ami Shroff come together to make customised cocktails with ingredients from your fridge.

Smirnoff triple distilled vodka is not just the purest vodka, but is the most inclusive mix to make amazing drinks. Several people participated by putting a picture of their fridge with #MixwithSmirnoff. The video of Gayle and Shroff crafting these personalised cocktails was put on Smirnoff's Instagram account dedicating to different consumers.

Watch the videos here: https://www.instagram.com/smirnoffin/

Nitesh Chhapru

“Millennials today are looking for new and exciting drinks. With Smirnoff we want to showcase how easy it is to come up with some amazing drinks from whatever is available in your fridge. With Chris and Ami as our bartenders for the day, in real-time social media engagement and the personalised cocktail videos, we are attempting to demonstrate to our consumers how simple and fun it is to open up a world of drinks within their homes,” said Nitesh Chhapru, Portfolio Marketing Head, United Spirits.

“I love playing the bartender and entertaining at home with interesting cocktails. Smirnoff mixes beautifully with almost everything and I am looking forward to the challenge of coming up with amazing drinks from what is in people's fridges,” added Chris Gayle.

The social campaign has been co-created by Soho Square Digital and is the first of a series of digital initiatives to help Indian consumers find easy ways to make great Smirnoff cocktails at home.

Info@BestMediaInfo.com

Info@BestMediaInfo.com