Amazon's Prime video announces licensing deal with Dharma Productions

Upcoming new releases and existing blockbusters from the production house will be streamed on the online video service. Some include Ae Dil Hai Mushkil, Ok Jaani and Badrinath Ki Dulhania

BestMediaInfo Bureau | Mumbai | September 27, 2016

Amazon and Dharma Productions recently announced a long-term agreement that will make Prime Video India the subscription streaming home for well-known films and upcoming new releases from the production house.

The digital premiere for upcoming Dharma releases on Prime Video will include much awaited films like Ae Dil Hai Mushkil, Ok Jaanu and Badrinath Ki Dulhania. With this deal, existing Prime members will have access to unlimited streaming of this popular content as a part of their Prime membership.

Existing Prime members in India will also have an exclusive access to select blockbuster films from Dharma Productions such as Yeh Jawaani Hai Deewani, Student of the Year, Kal Ho Naa Ho, Agneepath and more, all of which will be available for unlimited streaming.

The video streaming service already offers unlimited free fast delivery on India's largest selection of products, early access to top deals and more benefits for an unparalleled shopping experience.

Nitesh Kripalani

Nitesh Kripalani, Director and Country Head, Amazon Video India, said, “We are excited to have Dharma Productions' library and future slate of titles for the upcoming launch of Prime Video. We know our Prime members are going to love the broad selection of films and stories – everything from soulful romance to heartfelt and funny family stories – that Dharma does so well.”

Ok Jaanu

Apoorva Mehta, CEO, Dharma Productions, said, “We have kept a close eye on the explosion of digital media, and the increased consumption trends of Bollywood content on Video-On-Demand and OTT Platforms. We at Dharma felt that the time couldn't be more right for us to mark our presence on such sought-after platforms. We are confident that partnering with a credible brand like Amazon will go a long way in ensuring that our content will not only be seamlessly streamed, but will also see a huge demand from users of Prime Video.”

The library of films on Prime Video will also comprise blockbuster titles such as Kapoor & Sons, Brothers, Shaandaar and Gori Tere Pyar Mein.

Amazon Prime offers unlimited free one-day and two-day delivery to over 100 cities on eligible items from its largest selection of products, 30 minutes early access for members on top deals and more benefits for an unparalleled shopping experience. Customers who are not already Prime members can learn more about the programme at www.amazon.in/prime

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