Adfactors PR appoints Roger Darashah as Chief Operating Officer

Darashah, who has worked in different countries, brings with him over 23 years of experience in international communications

BestMediaInfo Bureau | Mumbai | September 5, 2016

Roger Darashah

Roger Darashah has joined Adfactors PR as its Chief Operating Officer (COO). An international senior communications professional with stints in Europe, India and Brazil, Darashah comes with over 23 years of international communications experience.

As Chief Operating Officer, Darashah's role will be to ensure consistent and industry-leading levels of service across all client relationships. He will be responsible for delivery of insight-based campaigns that drive results and support clients' business objectives. In addition, he will support Adfactors PR's globalisation initiatives – scale operations internationally as well as bring an international, best-practice approach to all aspects of client service in India.

Madan Bahal

Commenting on the new development, Madan Bahal, Co-founder and Managing Director, Adfactors PR, said, “We are proud to have someone of Roger's calibre and perspective joining us. His global experience will strengthen our service offering and as we embark on launching new practices to fill the void in the Indian market place.”

Speaking about his new role, Darashah said, “I am excited to be here at Adfactors PR. The consultancy has all the right ingredients to attain a leadership position in the Asian public relations industry and beyond. The Indian market's growth and potential provides an excellent platform from which to scale a global, integrated offering to support clients looking for a truly global approach. And, with its current market leading position and ambitions, it is an opportunity which Adfactors PR is wonderfully positioned to realise.”

Darashah started his career with Weber Shandwick in London in 1993. He was the Managing Director of Hotwire Paris. In 2008, he moved to Spain to join Edelman as Deputy Managing Director (Europe). He has served as Director for Rediffusion/Edelman, managing the Tata Group mandate in India during 2012-15. Most recently, he worked with Edelman as Executive Vice-President, Technology & Global Business Director in Brazil.

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