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The specialised ad sales subsidiary of Zee Entertainment Enterprises Ltd will handle the account previously being managed by Helios Media
BestMediaInfo Bureau | Mumbai | August 24, 2016
Zee Unimedia, the ad sales subsidiary of Zee Entertainment Enterprises Ltd, has been roped in to manage the ad sales account of Living Foodz. Before Zee Unimedia bagged the mandate, Helios Media was managing the account, right from the inception of the food and lifestyle channel.
Living Foodz intends to leverage Zee Unimedia's expansive market coverage and connect with the business fraternity that is expected to propel the channel into a high growth trajectory. Zee Unimedia has taken charge of the ad sales mandate of Living Foodz effective from August 2016.
Speaking on the development, Ashish Sehgal, Chief Operating Officer, Zee Unimedia Limited, said, “We are delighted to announce that the revenue monetisation for Living Foodz will be integrated within the organisation and will be managed by our team. Living Foodz has grown into one of the most viewed and loved channels in the food and lifestyle genre and I am optimistic that we will help the channel to achieve greater heights of success.”
Launched in September 2015, Living Foodz is a one-stop destination for food, travel and lifestyle and has a mix of highly engaging content as well as digital and on-ground properties, managing a well-balanced position between mass appeal and premium programme content.