foodpanda's quirky TVC lists fresh offers, discounts

The TVC created by Goosebumps attempts to emphasise the value addition that foodpanda offers its customers through its app

BestMediaInfo Bureau | Mumbai | July 5, 2016

Click on the image to watch the TVC.

foodpanda has rolled out a new TVC by using the brand's mascot, the Panda -- highlighting new offers that the online food delivery platform brings through its app.

The TVC, conceptualised by Goosebumps, starts with a guy arriving with an order. As he reaches his destination he finds foodpanda's mascot, the Panda, waiting for him. The Panda proceeds to stick a thermometer in the food to check whether it is still hot. Satisfied to find the food still warm, the Panda approves the delivery. The ad film then goes on to list the various discounts and offers that customers can avail of through foodpanda's mobile app. Along with promoting the various offers available to customers, the TVC also highlights the brand's promise to deliver food within 45 minutes.

Speaking about the campaign, S Suresh, CEO, Goosebumps, said, "foodpanda wanted to reinforce its position as the go-to place for customers primarily for the diverse options they offer and for the convenience of ordering. At a time when we rely on technology for everything, there's no reason why we should resort to obsolete ways for ordering food. I was excited to have created this ad that highlights 45-minute guarantee and myriad options for a customer and we have kept the communication loud and clear.”

"Our constant endeavour at foodpanda is to curb food ordering chaos in India. Through the TVC, we aim to capture the value additions that our services bring to the customer via our app. The availability of an app like ours, not only nicks down the general hassles around ordering food but enables our customers to choose express guarantee delivery, where we provide money back in case of a delayed order,” said Gagan Arora, CMO, foodpanda India.

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/

Credits:

Client: foodpanda

Production house: Goosebumps

Info@BestMediaInfo.com

Info@BestMediaInfo.com