The beer brand brings its own music property -- Made Stage -- where the brand celebrates artists who embodies the values of freedom, ambition and authenticity
The beer brand brings its own music property -- Made Stage -- where the brand celebrates artists who embodies the values of freedom, ambition and authenticity
BestMediaInfo Bureau | Mumbai | July 4, 2016
Click on the image to watch the TVC.
Leading global beer brand, Budweiser, recently announced the launch of its summer campaign -- 'Brewed the Hard Way' (BTHW). The campaign attempts to reach out to young adults who live life on their own terms and pursue their passion with conviction. The campaign began with the launch of Budweiser's global videos aiming to bring to life key brand values such as freedom, ambition and authenticity.
Celebrating the passion, Budweiser brings its own music property -- Made Stage -- where the brand celebrates artists who have truly 'Brewed the Hard Way'. In its first edition in Mumbai this year on July 2, Made Stage brought together Dualist Inquiry, Madboy Mink and Kohra who enthralled the audience.
For the celebration of Made Stage, the beer brand launched a series of three 30-seconder campaigns that tell the audience how the Budweiser is the best brewed beer.
In a depiction of pictures and actions, the first campaign communicates how the Budweiser is brewed the hard way to give a smooth finish. The second campaign tells us not to underestimate the slow because slow gets things done. 'Revolutions are slow, so is love, so is perfection. We brew Budweiser twice as long, because that's what it takes. The last campaign tells us how to brew to the smoothest lager in the world. Not the easy way, measure twice, cut once. Believe in something, remember where you came from. Never apologise for who you are. Stay stubborn, repeat for 139 years,' it says. Since direct advertising for alcohol is not allowed in India, the beer brand's campaign ends with Budweiser Music CDs.
The campaign pays tribute to success stories of personalities such as ace fashion designer Masaba Gupta, Indian football star Robin Singh and India's leading electronic dance music artist Sahej Bakshi a.k.a Dualist Inquiry.
According to Vineet Sharma, Associate Marketing Director, AB InBev, India, said, “Budweiser as a brand has played an integral part in shaping music culture globally. By curating platforms like Made Stage in India, we aim to create energising musical experience which is liberating and authentic. We believe India has incredible talent to showcase and we would like to help nurture through platforms like Made Stage. This year, we throw the spot light on inspiring stories behind these artists, who have successfully carved a niche for themselves through commitment and hard work, which resonates with the brand and our campaign, Brewed The Hard Way.”
The brand had recently brought the world renowned property – Don't Let Daddy Know to India -- for the very first time, enthralling over 5,000 music lovers in Mumbai earlier in May this year.
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