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Triton Communications bags creative duties of Vink

The agency has created a commercial for Vink, a manufacturer of faucets and bath accessories, which will go on air soon

BestMediaInfo Bureau | Mumbai | June 14, 2016

TritonThe creative agency Triton will now handle the campaigns of faucets and bath accessory brand Vink. The agency has prepared a TV commercial for the brand, its first advertisement in the country.

Vink is sold under the flagship of Neelkanth in India, which was bought by Tropical Industries for US$ 10 million to set up a state-of-the-art manufacturing facility for sinks and fabrication. Neelkanth also exports to various countries and is well-known in the global market.

Triton Communications won Vink’s mandate amid a multi-agency pitch.

Munawar Syed, Director, Triton Communications, said, “We are working on Vink’s account for the past one month. Our Delhi office has been taking care of the account. Thursday is the final presentation of the TVC that we have to show to the clients and then the commercial would be on air."

Vink claims to bring European craftsmanship in India and considers Jaguar as its major competitor.

Although Syed didn’t give the account details, but mentioned, “If you see a brand competing with a company like Jaquar, then definitely you can gauge the account size.”

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