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Sling TV adds 27 Zee channels to its US line-up

As part of the agreement, Sling TV and DISH will be exclusive providers in the US of Zee's premium on-demand library, which includes movies and over 400 additional popular video titles

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Sling TV adds 27 Zee channels to its US line-up

Sling TV adds 27 Zee channels to its US line-up

As part of the agreement, Sling TV and DISH will be exclusive providers in the US of Zee's premium on-demand library, which includes movies and over 400 additional popular video titles

BestMediaInfo Bureau | Mumbai | June 6, 2016

Sling-TVSling TV, a subsidiary of DISH Network Corporation, has formed an extensive and long-term agreement with Zee Entertainment to launch 27 new channels serving a range of languages. Sling TV is a US-based live streaming over the top (OTT) television service provider.

Sling TV was already carrying content for 10 Zee channels. Now 27 new Zee channels such as &TV, Living Foodz, Zee Bangla, Zee Tamizh and Zee Cinema HD have been added.

New channels will serve a range of languages, including Arabic, Bengali, Bhojpuri, Hindi, Marathi, Oriya, Portuguese, Rajasthani, Spanish, Tamil and Urdu. Sling TV will become the exclusive provider of Zee's premium on-demand library.

Chris Kuelling Chris Kuelling

Chris Kuelling, Senior Vice President of programming for Sling TV and DISH, said, “Our agreement with Zee enables us to provide a vast amount of entertainment to fans of South Asian content. At the same time giving customers a more streamlined way to access and enjoy both linear and on-demand content. Zee shares our goal of growing the South Asian market, and together we are able to serve this community better, as well as the other language groups served by Zee.”

As part of the agreement, Sling TV and DISH will be the exclusive providers in the US of Zee's premium on-demand library, which includes movies and over 400 additional popular video titles. Over time, Sling TV will become the exclusive OTT provider in the US and one of Zee's South Asian channels. In the coming months, Zee will transition viewers from its direct-to-consumer services to Sling TV or to authenticated access only.

Sameer Targe, Business Head, Zee America, said, “DISH has been a natural partner and ally for the last 18 years, and Sling TV is by far the most comprehensive OTT service available to our target audience. The US is a mature pay-TV market and operating a direct-to-consumer business can be a low or negative margin initiative. So it made good business sense to align our growth strategy by expanding our offerings and partnering with Sling TV as our chosen OTT platform.”

For its viewers of South Asian content, Sling TV and DISH are also launching a 'Hindi Gold Pack', which will contain all of the Zee Hindi channels, plus other leading Hindi channels. &TV will be added to the existing line-up as it is the most requested Hindi channel by the viewers. Zee's on-demand content will be available at no additional charge to DISH and Sling TV subscribers with the Hindi Gold Pack.

As part of the agreement, DISH and Sling TV will also add two Spanish language channels, Z Living Español and Zee TV Español, and two Brazilian channels, Zee TV Portuguese and Z Living Portuguese, to their respective line-ups. The new Spanish channels can be found on DISH in the DishLATINO Clasico, DishLATINO Dos, DishLATINO Plus and DishLATINO Max packages, and the Best of Spanish TV package on Sling Latino. Zee Alwan and Zee Aflam, two popular Arabic channels, will also be launched in the DISH Arabic Super Elite and the Arabic Mosaic Pack on Sling TV.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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